How to compel customers to take the next step

The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.

A great call to action taps into audience needs so effectively, they cannot help but take the next step.

We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.

Tune in to learn:

  • The animals Belinda and Kate wish they owned
  • 4 important considerations when you write a call to action
  • The difference between writing in copy and button CTAs
  • 5 tragic CTA fails that some copywriters still make

Listen to the podcast below:

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Thanks to Allison Jane Smith for an extremely well suited review of the show.

Question for the listeners

We’d love to know what animal you wish you had as a pet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

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