A copywriting podcast for copywriters http://www.hotcopypodcast.com Secrets of successful copywriters Wed, 06 Sep 2017 22:23:26 +0000 en-GB hourly 1 https://wordpress.org/?v=4.4.11 In each episode of Hot Copy, Belinda Weaver and Kate Toon share the secrets of successful copywriters including copywriting tips, shortcuts, writing resources, interviews with other successful copywriters (yes, their secrets too!). And a few laughs, snorts, and giggles along the way. All focused on helping you become a better copywriter.<br /> <br /> This podcast is perfect for anyone who wants to learn more about copywriting, the writing bits and the running a business bits. Kate Toon & Belinda Weaver clean Kate Toon & Belinda Weaver hotcopypodcast@gmail.com hotcopypodcast@gmail.com (Kate Toon & Belinda Weaver) A copywriting podcast for copywriters A copywriting podcast for copywriters http://www.hotcopypodcast.com/wp-content/uploads/powerpress/HotCopy_iTunes.jpg http://www.hotcopypodcast.com E58: Top 11 copywriter questions (and the answers you’ve been waiting for) http://www.hotcopypodcast.com/top-copywriter-questions-answers/ http://www.hotcopypodcast.com/top-copywriter-questions-answers/#respond Wed, 06 Sep 2017 00:27:27 +0000 http://www.hotcopypodcast.com/?p=1256 Boost your copywriting business and skills with these solutions Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved.  If you are on a mission to boost […]

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Boost your copywriting business and skills with these solutions

Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved. 

If you are on a mission to boost your copywriting business and fine tune your writing skills then this podcast is for you.

Tune in to learn:

  • The best way to win new clients
  • How long it takes to make a living as a freelancer and how to go about it
  • How to manage your time and projects
  • Mentoring options for copywriters
  • The best way to write client case studies
  • How to expand your presence in your niche
  • How to deal with “non-compete” requests
  • Do you need a website opt-in?
  • Working with designers and developers
  • Balancing time to service current clients and get new clients



Hot Copy #E58: Top11 copywriter questions answered #copywriting #hotcopy
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What is something fun you did this week? We’d love to hear all about it. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

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http://www.hotcopypodcast.com/top-copywriter-questions-answers/feed/ 0 Boost your copywriting business and skills with these solutions Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for s... Boost your copywriting business and skills with these solutions Today we are taking the lead from our faithful listeners and will be answering the top 11 copywriter questions. Yes, all of those background conundrums that have been niggling at you for some time will finally be resolved.  If you are on a mission to boost […] Kate Toon & Belinda Weaver clean 40:34
E57 [FLASHBACK] (Re)Discover the secret life of your Hot Copy hosts http://www.hotcopypodcast.com/e57-the-secret-life-of-your-hot-copy-hosts/ http://www.hotcopypodcast.com/e57-the-secret-life-of-your-hot-copy-hosts/#respond Wed, 23 Aug 2017 20:00:12 +0000 http://www.hotcopypodcast.com/?p=1240 We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all? With that question in mind, we thought it would be fun to replay our very first episode. We didn’t have a fancy recording set up […]

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We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all?

With that question in mind, we thought it would be fun to replay our very first episode. We didn’t have a fancy recording set up so the sound is sketchy but we had a lot of fun. And this episode has the best outtake ever.

Tune in to discover how long we’ve been in the business of copywriting, Kate’s first copywriting project, Belinda’s surprising career before copywriting and the writer’s fetish we admit to on air.



Podcast 57: Rediscover the secret life of your Hot Copy hosts #copywriting #hotcopy
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http://www.hotcopypodcast.com/e57-the-secret-life-of-your-hot-copy-hosts/feed/ 0 We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all? With that question in mind, we thought it would be fun to replay our very first epis... We got to chatting about who listens to our podcast and we wondered how many listeners have been with us from the beginning. How many of you know much about us at all? With that question in mind, we thought it would be fun to replay our very first episode. We didn’t have a fancy recording set up […] Kate Toon & Belinda Weaver clean 18:59
E56: The secret life of an American copywriter http://www.hotcopypodcast.com/the-secret-life-of-an-american-copywriter/ http://www.hotcopypodcast.com/the-secret-life-of-an-american-copywriter/#comments Wed, 09 Aug 2017 22:00:22 +0000 http://www.hotcopypodcast.com/?p=1226 And why they love conversion copy so dang much! Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor. She also used to love dressing up […]

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And why they love conversion copy so dang much!

Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.

She also used to love dressing up as a pirate.

In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters.

Tune in to learn:

  • How playing pirates helped boost Kira’s brand
  • How Kira got started as a copywriter and her biggest challenges early on
  • Where Kira writes
  • What character traits Kira thinks makes for a quintessentially American copywriter
  • Why Americans are so obsessed with conversion copywriting
  • Kira’s go to resources for conversion copywriting
  • Why Kate loves her naked chainsaw man

Hot Copy #E56: The secret life of an American copywriter #copywriting #hotcopy
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About Kira

Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriouslybut doesn’t take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She’s also the co-host of The Copywriter Club podcast.


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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! 

Thanks to Chief White Rabbit for a fantastic review of the show.

Question for the listeners

We’d love to know if you’ve ever visited the States, or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

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http://www.hotcopypodcast.com/the-secret-life-of-an-american-copywriter/feed/ 2 And why they love conversion copy so dang much! Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe... And why they love conversion copy so dang much! Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor. She also used to love dressing up […] Kate Toon & Belinda Weaver clean 44:11
E55: 10 elements every copywriting website must have http://www.hotcopypodcast.com/e55-10-elements-every-copywriting-website-must/ http://www.hotcopypodcast.com/e55-10-elements-every-copywriting-website-must/#comments Tue, 25 Jul 2017 14:35:10 +0000 http://www.hotcopypodcast.com/?p=1202 How to ensure your website drives potential customers wild with copywriting desire. Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week. In fact, we’re going to give you a checklist of our 10 most important […]

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How to ensure your website drives potential customers wild with copywriting desire.

Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week.

In fact, we’re going to give you a checklist of our 10 most important website bits and bobs – so keep your ears peeled and see if you can tick every single box.

Tune in to learn:

  • What you should think about before you set up your site
  • How and where to use testimonials
  • The importance of a USP
  • What key pages every copywriter website needs
  • Belinda and Kate’s personal tips on website greatness

Hot Copy #E55: 10 elements every copywriting website must have #copywriting #hotcopy
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! 

Thanks to Kurt Bouma for a fantastic review of the show.

Question for the listeners

We’d love to know if you were a square or a rebel at school. Or a different stereotype altogether! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

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http://www.hotcopypodcast.com/e55-10-elements-every-copywriting-website-must/feed/ 9 How to ensure your website drives potential customers wild with copywriting desire. Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single d... How to ensure your website drives potential customers wild with copywriting desire. Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week. In fact, we’re going to give you a checklist of our 10 most important […] Kate Toon & Belinda Weaver clean 36:45
E54: [FLASHBACK] New copywriter’s guide to blogging http://www.hotcopypodcast.com/e54-flashback-new-copywriters-guide-blogging/ Wed, 12 Jul 2017 15:21:13 +0000 http://www.hotcopypodcast.com/?p=1196 Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […]

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Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business..


Flashback Podcast 54: How to blog when you’re just starting out #hotcopy #copywriting
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Tune in to learn:

  • If you actually need to blog
  • How to write with authority
  • If copywriting is all you can and should write about
  • Why Kate says vagina multiple times
  • How often you should blog
  • How long your blogs need to be
  • Tips on writing about well covered topics
  • Where to get blog ideas
  • Guest posting, on your blog and others
  • How to get your blogs noticed

Listen to the podcast below

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!

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Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […] Kate Toon & Belinda Weaver clean 33:50
E53: Writing calls to action (that customers cannot resist) http://www.hotcopypodcast.com/e53-writing-calls-to-action/ Wed, 28 Jun 2017 22:00:37 +0000 http://www.hotcopypodcast.com/?p=1184 How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they […]

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How to compel customers to take the next step

The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.

A great call to action taps into audience needs so effectively, they cannot help but take the next step.

We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.

Tune in to learn:

  • The animals Belinda and Kate wish they owned
  • 4 important considerations when you write a call to action
  • The difference between writing in copy and button CTAs
  • 5 tragic CTA fails that some copywriters still make



Hot Copy #53: Writing a call to action (that customers cannot resist) #copywriting #hotcopy
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Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Allison Jane Smith for an extremely well suited review of the show.

Question for the listeners

We’d love to know what animal you wish you had as a pet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Share the meme:

call to action meme

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How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they […] Kate Toon & Belinda Weaver clean 28:09
E52: What we learned at the CopyCon Copywriting Conference http://www.hotcopypodcast.com/e52-what-we-learned-at-the-copycon-copywriting-conference/ Wed, 14 Jun 2017 20:00:44 +0000 http://www.hotcopypodcast.com/?p=1170 Tips and advice from Australia’s best copywriting minds. In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your […]

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Tips and advice from Australia’s best copywriting minds.

Kate and Belinda

In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event.

So if you want some tips on how to truly embrace your copywriting career, learn new skills, beat your confidence demons and stop procrastinating, this is the episode for you!

Tune in to learn:

  • The copywriters Kate and Belinda would most like to meet
  • Key takeaways from each of the sessions 
  • How you can still get a video ticket



Hot Copy E52: What we learned at the CopyCon Copywriting Conference #copywriting #hotcopy
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Rochelle Bright for a fantastic review of the show.

Question for the listeners

We’d love to know which copywriters (alive or dead) you’d like to meet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

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Tips and advice from Australia’s best copywriting minds. In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the ke... Tips and advice from Australia’s best copywriting minds. In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your […] Kate Toon & Belinda Weaver clean 39:27
E51: Dealing with rejection: How to turn that frown upside down http://www.hotcopypodcast.com/e51-dealing-with-rejection-how-to-turn-that-frown-upside-down/ Wed, 31 May 2017 19:00:12 +0000 http://www.hotcopypodcast.com/?p=1160 What to do when clients don’t want you Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over […]

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What to do when clients don’t want you

Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written.

We’ve both been there, done that many times over and we’re sharing our tips on surviving those moments (with your dignity and professionalism intact).

Tune in to learn:

  • Kate and Belinda’s favourite things
  • 4 main reasons clients reject your proposal and how to overcome objections
  • What to do when a client rejects your copy
  • Mental health tips to keep you sane

Hot Copy #51:Dealing with rejection: How to turn that frown upside down #copywriting #hotcopy
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to oatesorama for a fantastic review of the show.

Question for the listeners

We’d love to know what possession makes you happy. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

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copywriting tips

 

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What to do when clients don’t want you Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’v... What to do when clients don’t want you Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over […] Kate Toon & Belinda Weaver clean 34:40
E50: Eleanor Goold: Personal branding: how much you should you bring to your brand? http://www.hotcopypodcast.com/e50-eleanor-goold-personal-branding-much-bring-brand/ Wed, 17 May 2017 21:00:43 +0000 http://www.hotcopypodcast.com/?p=1117 Putting the YOU into your copywriting business Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that. Having a […]

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Putting the YOU into your copywriting business

Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that.

Having a clear and focused brand can help with all your marketing and messaging, it can even help you attract the kinds of clients you’ve always wanted to work with!

So if your brand is as bland as vanilla ice cream – this episode is for you.

Tune in to learn:

  • What branding really means
  • Whether you should brand as a person or a business
  • Some easy ways to discover your brand
  • How to differentiate yourself
  • Should you be the face of your business
  • The importance of consistency



Hot Copy #50: Personal branding: how much you should you bring to your brand?  #copywriting…
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Bio:

Who is Eleanor Goold?

Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, the art of storytelling and access to free social media strategies to boost their business success. She also runs The Copywriter Facebook Group.

More from Eleanor

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Sama167 for their lovely testimonial.

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Putting the YOU into your copywriting business Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose... Putting the YOU into your copywriting business Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that. Having a […] Kate Toon & Belinda Weaver clean 46:25
E49: Expert tips on writing email subject lines that get opened, fast! http://www.hotcopypodcast.com/e49-email-subject-lines/ http://www.hotcopypodcast.com/e49-email-subject-lines/#comments Wed, 03 May 2017 21:00:31 +0000 http://www.hotcopypodcast.com/?p=1140 How to avoid the spam or trash folder Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against family […]

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How to avoid the spam or trash folder

Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space.

These days your email is not only competing against other company emails, you’re competing against family and friends.

In this episode you’ll learn:

  • What Kate and Belinda wish they did better
  • Tips on avoiding the SPAM folder
  • 6 super tips on getting your email opened (amongst the noise)

Hot Copy #49: Writing email subject lines: Expert tips! #copywriting #hotcopy
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Question for listeners!

We’d love to know what you wish you did a little bit better. Or a lot better. Let us know on Twitter or our Facebook page#hotcopy

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Veggo85 from Sweden for a fantastic review of the show.

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http://www.hotcopypodcast.com/e49-email-subject-lines/feed/ 5 How to avoid the spam or trash folder Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. How to avoid the spam or trash folder Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against family […] Kate Toon & Belinda Weaver clean 28:33