Hot Copy: A copywriting podcast for copywriters http://www.hotcopypodcast.com Secrets of successful copywriters Wed, 12 Jul 2017 15:21:13 +0000 en-GB hourly 1 https://wordpress.org/?v=4.4.10 In each episode of Hot Copy, Belinda Weaver and Kate Toon share the secrets of successful copywriters including copywriting tips, shortcuts, writing resources, interviews with other successful copywriters (yes, their secrets too!). And a few laughs, snorts, and giggles along the way. All focused on helping you become a better copywriter.<br /> <br /> This podcast is perfect for anyone who wants to learn more about copywriting, the writing bits and the running a business bits. Kate Toon & Belinda Weaver clean Kate Toon & Belinda Weaver hotcopypodcast@gmail.com hotcopypodcast@gmail.com (Kate Toon & Belinda Weaver) A copywriting podcast for copywriters Hot Copy: A copywriting podcast for copywriters http://www.hotcopypodcast.com/wp-content/uploads/powerpress/HotCopy_iTunes.jpg http://www.hotcopypodcast.com E54: [FLASHBACK] New copywriter’s guide to blogging http://www.hotcopypodcast.com/e54-flashback-new-copywriters-guide-blogging/ Wed, 12 Jul 2017 15:21:13 +0000 http://www.hotcopypodcast.com/?p=1196 http://www.hotcopypodcast.com/e54-flashback-new-copywriters-guide-blogging/#respond http://www.hotcopypodcast.com/e54-flashback-new-copywriters-guide-blogging/feed/ 0 <p>Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e54-flashback-new-copywriters-guide-blogging/">E54: [FLASHBACK] New copywriter’s guide to blogging</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business..


Flashback Podcast 54: How to blog when you’re just starting out #hotcopy #copywriting
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Tune in to learn:

  • If you actually need to blog
  • How to write with authority
  • If copywriting is all you can and should write about
  • Why Kate says vagina multiple times
  • How often you should blog
  • How long your blogs need to be
  • Tips on writing about well covered topics
  • Where to get blog ideas
  • Guest posting, on your blog and others
  • How to get your blogs noticed

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!

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Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […] Kate Toon & Belinda Weaver clean 33:50
E53: Writing calls to action (that customers cannot resist) http://www.hotcopypodcast.com/e53-writing-calls-to-action/ Wed, 28 Jun 2017 22:00:37 +0000 http://www.hotcopypodcast.com/?p=1184 http://www.hotcopypodcast.com/e53-writing-calls-to-action/#respond http://www.hotcopypodcast.com/e53-writing-calls-to-action/feed/ 0 <p>How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e53-writing-calls-to-action/">E53: Writing calls to action (that customers cannot resist)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> How to compel customers to take the next step

The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.

A great call to action taps into audience needs so effectively, they cannot help but take the next step.

We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.

Tune in to learn:

  • The animals Belinda and Kate wish they owned
  • 4 important considerations when you write a call to action
  • The difference between writing in copy and button CTAs
  • 5 tragic CTA fails that some copywriters still make



Hot Copy #53: Writing a call to action (that customers cannot resist) #copywriting #hotcopy
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Listen to the podcast below:

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Allison Jane Smith for an extremely well suited review of the show.

Question for the listeners

We’d love to know what animal you wish you had as a pet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Share the meme:

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The post E53: Writing calls to action (that customers cannot resist) appeared first on A copywriting podcast for copywriters.

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How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. How to compel customers to take the next step The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action. A great call to action taps into audience needs so effectively, they […] Kate Toon & Belinda Weaver clean 25:41
E52: What we learned at the CopyCon Copywriting Conference http://www.hotcopypodcast.com/e52-what-we-learned-at-the-copycon-copywriting-conference/ Wed, 14 Jun 2017 20:00:44 +0000 http://www.hotcopypodcast.com/?p=1170 http://www.hotcopypodcast.com/e52-what-we-learned-at-the-copycon-copywriting-conference/#respond http://www.hotcopypodcast.com/e52-what-we-learned-at-the-copycon-copywriting-conference/feed/ 0 <p>Tips and advice from Australia’s best copywriting minds. In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e52-what-we-learned-at-the-copycon-copywriting-conference/">E52: What we learned at the CopyCon Copywriting Conference</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Tips and advice from Australia’s best copywriting minds.

Kate and Belinda

In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event.

So if you want some tips on how to truly embrace your copywriting career, learn new skills, beat your confidence demons and stop procrastinating, this is the episode for you!

Tune in to learn:

  • The copywriters Kate and Belinda would most like to meet
  • Key takeaways from each of the sessions 
  • How you can still get a video ticket



Hot Copy E52: What we learned at the CopyCon Copywriting Conference #copywriting #hotcopy
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Listen to the podcast below:

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Rochelle Bright for a fantastic review of the show.

Question for the listeners

We’d love to know which copywriters (alive or dead) you’d like to meet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Share the meme: 

kate toon quotes

 

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Tips and advice from Australia’s best copywriting minds. In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the ke... Tips and advice from Australia’s best copywriting minds. In this week’s episode we’re talking about something pretty special; Australia’s first dedicated copywriting conference. It happened in Sydney just a few weeks ago and we’re going to share the key takeaways from the event. So if you want some tips on how to truly embrace your […] Kate Toon & Belinda Weaver clean 39:27
E51: Dealing with rejection: How to turn that frown upside down http://www.hotcopypodcast.com/e51-dealing-with-rejection-how-to-turn-that-frown-upside-down/ Wed, 31 May 2017 19:00:12 +0000 http://www.hotcopypodcast.com/?p=1160 http://www.hotcopypodcast.com/e51-dealing-with-rejection-how-to-turn-that-frown-upside-down/#respond http://www.hotcopypodcast.com/e51-dealing-with-rejection-how-to-turn-that-frown-upside-down/feed/ 0 <p>What to do when clients don’t want you Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e51-dealing-with-rejection-how-to-turn-that-frown-upside-down/">E51: Dealing with rejection: How to turn that frown upside down</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> What to do when clients don’t want you

Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written.

We’ve both been there, done that many times over and we’re sharing our tips on surviving those moments (with your dignity and professionalism intact).

Tune in to learn:

  • Kate and Belinda’s favourite things
  • 4 main reasons clients reject your proposal and how to overcome objections
  • What to do when a client rejects your copy
  • Mental health tips to keep you sane

Hot Copy #51:Dealing with rejection: How to turn that frown upside down #copywriting #hotcopy
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Listen to the podcast below:

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to oatesorama for a fantastic review of the show.

Question for the listeners

We’d love to know what possession makes you happy. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!

Share the meme: 

copywriting tips

 

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What to do when clients don’t want you Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’v... What to do when clients don’t want you Today we’re getting serious and talking about rejection. Because every copywriter will not only be told a client doesn’t want to go ahead, they will also face the awkwardness of a client not liking the copy they’ve written. We’ve both been there, done that many times over […] Kate Toon & Belinda Weaver clean 34:40
E50: Eleanor Goold: Personal branding: how much you should you bring to your brand? http://www.hotcopypodcast.com/e50-eleanor-goold-personal-branding-much-bring-brand/ Wed, 17 May 2017 21:00:43 +0000 http://www.hotcopypodcast.com/?p=1117 http://www.hotcopypodcast.com/e50-eleanor-goold-personal-branding-much-bring-brand/#respond http://www.hotcopypodcast.com/e50-eleanor-goold-personal-branding-much-bring-brand/feed/ 0 <p>Putting the YOU into your copywriting business Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that. Having a […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e50-eleanor-goold-personal-branding-much-bring-brand/">E50: Eleanor Goold: Personal branding: how much you should you bring to your brand?</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Putting the YOU into your copywriting business

Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that.

Having a clear and focused brand can help with all your marketing and messaging, it can even help you attract the kinds of clients you’ve always wanted to work with!

So if your brand is as bland as vanilla ice cream – this episode is for you.

Tune in to learn:

  • What branding really means
  • Whether you should brand as a person or a business
  • Some easy ways to discover your brand
  • How to differentiate yourself
  • Should you be the face of your business
  • The importance of consistency



Hot Copy #50: Personal branding: how much you should you bring to your brand?  #copywriting…
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Bio:

Who is Eleanor Goold?

Eleanor Goold is owner and founder of Kreativ Copywriting a forward thinking and friendly writing, copywriting and content creation service. She also has her own branded website EleanorGoold.com where she provides business owners with smart ideas, copy tips, the art of storytelling and access to free social media strategies to boost their business success. She also runs The Copywriter Facebook Group.

More from Eleanor

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Sama167 for their lovely testimonial.

Share the meme: 

Eleanor goold

 

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The post E50: Eleanor Goold: Personal branding: how much you should you bring to your brand? appeared first on A copywriting podcast for copywriters.

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Putting the YOU into your copywriting business Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose... Putting the YOU into your copywriting business Today we’re talking personal branding – something I know a lot of you copywriters out there in podcast world struggle with. Many believe that branding is just the colour of the logo and the font you choose for your website, but it’s much deeper than that. Having a […] Kate Toon & Belinda Weaver clean 46:25
E49: Expert tips on writing email subject lines that get opened, fast! http://www.hotcopypodcast.com/e49-email-subject-lines/ Wed, 03 May 2017 21:00:31 +0000 http://www.hotcopypodcast.com/?p=1140 http://www.hotcopypodcast.com/e49-email-subject-lines/#comments http://www.hotcopypodcast.com/e49-email-subject-lines/feed/ 5 <p>How to avoid the spam or trash folder Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against family […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e49-email-subject-lines/">E49: Expert tips on writing email subject lines that get opened, fast!</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> How to avoid the spam or trash folder

Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space.

These days your email is not only competing against other company emails, you’re competing against family and friends.

In this episode you’ll learn:

  • What Kate and Belinda wish they did better
  • Tips on avoiding the SPAM folder
  • 6 super tips on getting your email opened (amongst the noise)

Hot Copy #49: Writing email subject lines: Expert tips! #copywriting #hotcopy
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Question for listeners!

We’d love to know what you wish you did a little bit better. Or a lot better. Let us know on Twitter or our Facebook page#hotcopy

Listen to the podcast below:

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Veggo85 from Sweden for a fantastic review of the show.

Share the meme: 

Email signatures hot copy meme

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How to avoid the spam or trash folder Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. How to avoid the spam or trash folder Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space. These days your email is not only competing against other company emails, you’re competing against family […] Kate Toon & Belinda Weaver clean 28:33
E48: Publishing a business book: A how to guide. http://www.hotcopypodcast.com/e48-business-book-guide/ Wed, 19 Apr 2017 21:00:31 +0000 http://www.hotcopypodcast.com/?p=1123 http://www.hotcopypodcast.com/e48-business-book-guide/#respond http://www.hotcopypodcast.com/e48-business-book-guide/feed/ 0 <p>The pros, cons, challenges and practicalities of publishing your own business book. Today we’re chatting business books – and whether they can help boost your copywriting business. As writers, many of us have a burning desire to be a published author. Or have a novel on the go in secret, that we never manage to […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e48-business-book-guide/">E48: Publishing a business book: A how to guide.</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> The pros, cons, challenges and practicalities of publishing your own business book.

Today we’re chatting business books – and whether they can help boost your copywriting business.

As writers, many of us have a burning desire to be a published author. Or have a novel on the go in secret, that we never manage to work on due to client demands.

But can we channel those book writing urges into publishing a business book? And if we do, what impact will it have on our business? We chat through the pros, cons, the practicalities and the challenges with someone who has just hit publish – Kate Toon!

In this episode you’ll learn:

  • Belinda and Kate’s dream holiday 
  • Kate’s reasons for writing a business book
  • What happens after the first draft is written
  • How to effectively crowd source reviewers
  • How to get your book published
  • How to get your book noticed by readers
  • What Kate would do differently for her next book
  • How long it can take to write and publish a book! 

Hot Copy #48: Publishing a business book: A how to guide. #copywriting #hotcopy
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Question for listeners!

We’d love to know where YOU would holiday, given no restrictions on time or money. Let us know on Twitter or our Facebook page#hotcopy

Listen to the podcast below:

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to DW Copy for your fantastic review of the show!

Share the meme: 

E48- Misfit meme

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The post E48: Publishing a business book: A how to guide. appeared first on A copywriting podcast for copywriters.

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The pros, cons, challenges and practicalities of publishing your own business book. Today we’re chatting business books – and whether they can help boost your copywriting business. As writers, many of us have a burning desire to be a published author. The pros, cons, challenges and practicalities of publishing your own business book. Today we’re chatting business books – and whether they can help boost your copywriting business. As writers, many of us have a burning desire to be a published author. Or have a novel on the go in secret, that we never manage to […] Kate Toon & Belinda Weaver clean 35:28
E47: Joanna Wiebe: The power of conversion copywriting http://www.hotcopypodcast.com/e47-joanna-wiebe-power-conversion-copywriting/ Wed, 05 Apr 2017 22:00:56 +0000 http://www.hotcopypodcast.com/?p=1092 http://www.hotcopypodcast.com/e47-joanna-wiebe-power-conversion-copywriting/#comments http://www.hotcopypodcast.com/e47-joanna-wiebe-power-conversion-copywriting/feed/ 1 <p>Boosting conversions in the copy you write. Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She’s worked with some of the coolest companies – like Buffer, Wistia and […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e47-joanna-wiebe-power-conversion-copywriting/">E47: Joanna Wiebe: The power of conversion copywriting</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Boosting conversions in the copy you write.

Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out).

She’s worked with some of the coolest companies – like Buffer, Wistia and Crazy Egg – and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences.

Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy.  

Tune in to learn:

  • How Joanna nearly kissed Bono
  • How she fell into copywriting
  • Whether you can use exactly the same on different mediums
  • 3 elements of perfectly written conversion copy
  • Call to action mistakes most copywriters make
  • Why long copy may actually be better
  • How the buying cycle and your landing page copy correlate
  • How Joanna writes copy with no client revisions
  • And more…

And from you we’d love to know, what is your favourite TV show?

Tell us on Twitter or our Facebook page.  



Hot Copy #47: Joanna Wiebe (@copyhackers): The power of conversion copywriting  #copywriting…
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Bio:

Who is Joanna Wiebe?

The original conversion copywriter, Joanna is the creator of Copy Hackers and the cofounder of Airstory, the drag-and-drop document that saves professional writers time. She’s worked with some of the coolest companies – like Buffer, Wistia and Crazy Egg – and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Oh, and she’s more than happy to be a crazy cat lady. (She walks her cats. Yup. Walks ‘em.)

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and high fives all around to Tom Morkes for his review.

Share the meme: 

Joanna Wiebe

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Fun video we mention in the podcast:

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Boosting conversions in the copy you write. Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). Boosting conversions in the copy you write. Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She’s worked with some of the coolest companies – like Buffer, Wistia and […] Kate Toon & Belinda Weaver clean 48:17
E46: Juggling copywriting and family (without going insane) http://www.hotcopypodcast.com/e46-juggling-copywriting-family-without-going-insane/ Wed, 22 Mar 2017 21:00:41 +0000 http://www.hotcopypodcast.com/?p=1106 http://www.hotcopypodcast.com/e46-juggling-copywriting-family-without-going-insane/#respond http://www.hotcopypodcast.com/e46-juggling-copywriting-family-without-going-insane/feed/ 0 <p>Do you have to choose one over the other? Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible? Can you stay sane? Does something have to give? Tune in to learn: Belinda and Kate’s most used phone apps Our best tips […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e46-juggling-copywriting-family-without-going-insane/">E46: Juggling copywriting and family (without going insane)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Do you have to choose one over the other?

Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible?

Can you stay sane? Does something have to give?

Tune in to learn:

  • Belinda and Kate’s most used phone apps
  • Our best tips on managing the juggling act
  • The common struggles faced (and how to beat them)
  • Our communities experiences on this topic (a gold mine)
  • Our one piece of advice to new copywriters

Hot Copy #46 Juggling copywriting and family (without going insane) #copywriting #hotcopy
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Question for listeners!

We’d love to know YOUR most used phone app. Let us know on Twitter or our Facebook page#hotcopy

Listen to the podcast below:

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Amanda Vanelderen for your fantastic testimonial and your mention of Monkey Magic! And thanks to everyone who contributed to the show.

Share the meme: 

Hotcopy meme

The post E46: Juggling copywriting and family (without going insane) appeared first on A copywriting podcast for copywriters.

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Do you have to choose one over the other? Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible? Can you stay sane? Does something have to give? Do you have to choose one over the other? Many copywriters – Kate and Belinda – are balancing their business and writing time with personal and family time. But is it possible? Can you stay sane? Does something have to give? Tune in to learn: Belinda and Kate’s most used phone apps Our best tips […] Kate Toon & Belinda Weaver clean 41:04
E45: Kylie Saunder: My Copywriting Story http://www.hotcopypodcast.com/e45-kylie-saunder-copywriting-story/ Wed, 08 Mar 2017 21:00:00 +0000 http://www.hotcopypodcast.com/?p=1075 http://www.hotcopypodcast.com/e45-kylie-saunder-copywriting-story/#comments http://www.hotcopypodcast.com/e45-kylie-saunder-copywriting-story/feed/ 1 <p>The challenges and successes of my copywriting career. We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now. Kylie Saunder is a Melbourne based copywriter who, according to […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e45-kylie-saunder-copywriting-story/">E45: Kylie Saunder: My Copywriting Story</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> The challenges and successes of my copywriting career.

We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now.

Kylie Saunder is a Melbourne based copywriter who, according to her website, provides top quality affordable copy to small and medium businesses.

Kylie has been a student both of Kate’s Recipe for SEO Success course and Belinda’s Copywriting Masterclass, she’s also a member of the Clever Copywriting community.

We’re going to be chatting about how she got started, the challenges, where she finds work, how she juggles projects and so much more.  

Tune in to learn:

  • How Kylie started her copywriting career
  • How she tackled the first 6 months
  • The three biggest challenges she’s faced so far
  • What she thought of Kate and Belinda’s eCourses (eep!)
  • How Kylie deals with motivation and isolation
  • Tips for newbie copywriter



HotCopy #45: Kylie Saunder: My Copywriting Story @KylieSaunder #copywriting #hotcopy
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When it comes to copywriting you an early bird, a midday magpie or a night owl? Please let us know in the comments below.

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Who is Kylie Saunder?

Kylie lives in Melbourne and has been a freelance SEO copywriter 8 years.

Graduating from Uni with a Bachelor of Arts in the early 1990’s, she worked in local government, before jumping into corporate life in marketing and HR roles for companies like Motorola and Amcor.

After an in-house careers development session, Kylie decided a life under fluorescent lights, in a cubicle was just something she fell into. It was time to get her act together and do something else. A fitness fanatic for year, she studied fitness part-time and then made the big leap out of the corporate world to working for herself. After a few years of teaching group exercise classes in gyms all around Melbourne while training PT clients, a back injury led her to discover Pilates. After one session, she was hooked and a few months later started an 18 month Pilates certificate. From owning 2 Pilates studios in Melbourne to working from home as a freelance copywriter.

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Kiwistarfire for her review on iTunes.

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The challenges and successes of my copywriting career. We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, The challenges and successes of my copywriting career. We thought you’d love to hear from a regular copywriter, not some high flying superstar with a book and a mastermind course, but rather a working copywriter, who’s going through exactly what you’re going through right now. Kylie Saunder is a Melbourne based copywriter who, according to […] Kate Toon & Belinda Weaver clean 36:25
E44: Freelancer job sites: the good, the bad and the ugly http://www.hotcopypodcast.com/e44-freelancer-job-sites-good-bad-ugly/ Wed, 22 Feb 2017 21:00:20 +0000 http://www.hotcopypodcast.com/?p=1069 http://www.hotcopypodcast.com/e44-freelancer-job-sites-good-bad-ugly/#comments http://www.hotcopypodcast.com/e44-freelancer-job-sites-good-bad-ugly/feed/ 2 <p>Are they really worth your time and investment? Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e44-freelancer-job-sites-good-bad-ugly/">E44: Freelancer job sites: the good, the bad and the ugly</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Are they really worth your time and investment?

Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible.

If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching and regular income. But what is the reality?

Freelance copywriters share stories of poor pay, ridiculous client expectations and the impossibility of competing with copywriters in countries where the cost of living is way lower.

So we’re going to share our thoughts and experiences with these platforms.

Tune in to learn:

  • What Kate and Belinda hate about copywriting
  • The pros and cons of job bid sites
  • Positive experiences using freelancer sites
  • The pros and cons of job board sites
  • The pros and cons of copywriting membership sites



Hot Copy #44:HotCopy Podcast: Freelancer job sites: the good, the bad and the ugly #copywriting…
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Oh and big hugs to Read Write Learn Well for her review on iTunes.

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Are they really worth your time and investment? Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter, Are they really worth your time and investment? Today we’re talking about Freelancer job sites, which are good, which are bad and which are down right terrible. If you’re working as a freelancer copywriter, it’s pretty likely you’ve considered exploring the likes of Upwork and Fiverr. They offer the promise of steady work, easy pitching […] Kate Toon & Belinda Weaver clean 30:35
E43: Sean D’Souza: The importance of stories in copywriting http://www.hotcopypodcast.com/e43-importance-of-stories-in-copywriting-sean-dsouza/ Wed, 08 Feb 2017 21:00:38 +0000 http://www.hotcopypodcast.com/?p=1035 http://www.hotcopypodcast.com/e43-importance-of-stories-in-copywriting-sean-dsouza/#comments http://www.hotcopypodcast.com/e43-importance-of-stories-in-copywriting-sean-dsouza/feed/ 1 <p>In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e43-importance-of-stories-in-copywriting-sean-dsouza/">E43: Sean D’Souza: The importance of stories in copywriting</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation.

His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our copywriting.

Tune in to learn:

  • How Sean went from cartoonist to author
  • Essential elements of a good story
  • How copywriters can integrate storytelling into everyday copywriting projects
  • Types of stories to be avoided
  • What signature stories are and why you should use them

And from you we’d love to know, what is your morning routine? Tell us on Twitter or our Facebook page.



Hot Copy #43: @seandsouza tells us how using storytelling techniques can improve our copywriting…
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Who is Sean D’Souza?

You may know Sean by his business Psychotactics, which he started way back in 2002 or his postcast, the Three Month Vacation. Sean has also been a copywriter in several agencies, including Leo Burnett, which is one of the world’s largest advertising agencies. He’s also been a cartoonist, graphic design, website design and marketer, author, speaker.

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Oh and big hugs to Caroline for her review on Stitcher.

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In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on story... In today’s episode, we’re excited to share our chat with Sean D’Souza. You may know Sean from his business Psychotactics and or his podcast, the Three Month Vacation. His specialty is understanding how customers think and our interview focused on storytelling. More specifically, how us copywriters can use stories to boost the effectiveness of our […] Kate Toon & Belinda Weaver clean 45:47
E42: Rebekah Lambert: How to survive as a freelancer http://www.hotcopypodcast.com/e42-rebekah-lambert-survive-freelancer/ Wed, 25 Jan 2017 21:00:30 +0000 http://www.hotcopypodcast.com/?p=1044 http://www.hotcopypodcast.com/e42-rebekah-lambert-survive-freelancer/#comments http://www.hotcopypodcast.com/e42-rebekah-lambert-survive-freelancer/feed/ 3 <p>Riding the highs and lows of freelancer life Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows. She helps members of her community cope with the challenges that come with being […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e42-rebekah-lambert-survive-freelancer/">E42: Rebekah Lambert: How to survive as a freelancer</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Riding the highs and lows of freelancer life

Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows. She helps members of her community cope with the challenges that come with being a freelancer – and today she’s going to pass on some tips and ideas to you lucky listeners.

Tune in to learn:

  • The main challenges freelancers face
  • What character traits are useful to have as a freelancer
  • How to deal with the feast and the famine
  • How to keep momentum going in quieter periods
  • Tips on becoming a happier freelancer
  • Advice on dealing with freelancer isolation



HotCopy #42: Rebekah Lambert: How to survive as a freelancer #copywriting #hotcopy
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Who is Rebekah Lambert?

Rebekah Lambert is writing and content marketing freelancer, Unashamedly Creative. She’s also the founder of Hacking Happiness, a project designed to remind Australian businesses and professionals that stress has a productivity cost. And she runs The Freelance Jungle, an online and offline social club designed to support Australian freelancers. When she’s not talking business and stress reduction, she’s exploring the wonders of Wollongong and the Illawarra.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Anna for her lovely review.

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Riding the highs and lows of freelancer life Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows. Riding the highs and lows of freelancer life Today we’re talking to Rebekah Lambert, a copywriter and marketer and founder of the Freelance Jungle and Hacking Happiness. Rebekah is a known her honest approach to freelance life, the highs and the lows. She helps members of her community cope with the challenges that come with being […] Kate Toon & Belinda Weaver clean 42:11
E41: Copywriter Resolutions: Why will this year be different? http://www.hotcopypodcast.com/e41-copywriter-resolutions-will-year-different/ Wed, 11 Jan 2017 20:00:45 +0000 http://www.hotcopypodcast.com/?p=1020 http://www.hotcopypodcast.com/e41-copywriter-resolutions-will-year-different/#comments http://www.hotcopypodcast.com/e41-copywriter-resolutions-will-year-different/feed/ 6 <p>Our copywriting goals and themes for the year ahead Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you? In this episode, we’ll share our own resolutions and give you some […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/e41-copywriter-resolutions-will-year-different/">E41: Copywriter Resolutions: Why will this year be different?</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Our copywriting goals and themes for the year ahead

Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you?

In this episode, we’ll share our own resolutions and give you some tips on setting resolutions that will make 2017 your best year.  

Tune in to learn:

  • Our tips for setting resolutions you actually stick to
  • Our one word themes for the year ahead
  • Kate’s business and personal resolutions for 2017
  • Belinda’s business and personal resolutions for 2017



Hot Copy #41: Copywriter resolutions. How to make 2017 your best year #copywriting #hotcopy
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Oh and big hugs to Jenny De Lacey from Writing Works for her fantastic testimonial.

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Our copywriting goals and themes for the year ahead Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you? Our copywriting goals and themes for the year ahead Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the Christmas decorations are back in storage and now you have a clear view of 2017. Or do you? In this episode, we’ll share our own resolutions and give you some […] Kate Toon & Belinda Weaver clean 29:39
E40: Copywriting and design: Tips and ideas from Cathy Topping http://www.hotcopypodcast.com/copywriting-and-design-tips-and-ideas-from-cathy-topping/ Wed, 14 Dec 2016 21:00:00 +0000 http://www.hotcopypodcast.com/?p=1007 http://www.hotcopypodcast.com/copywriting-and-design-tips-and-ideas-from-cathy-topping/#respond http://www.hotcopypodcast.com/copywriting-and-design-tips-and-ideas-from-cathy-topping/feed/ 0 <p>Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites. In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers to maximize your copy and more. If you […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/copywriting-and-design-tips-and-ideas-from-cathy-topping/">E40: Copywriting and design: Tips and ideas from Cathy Topping</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites.

In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers to maximize your copy and more.

If you grapple with design or you’re a closet designer, this chat is definitely for you!

Tune in to learn:

  • Cathy’s opinion on which comes first: design or copy
  • Whether you should be creating your own social media graphics
  • The single biggest mistake freelancers make when creating their own graphics
  • Essential elements of your visual branding
  • One action and one tip you should take with your design and branding
  • Cathy’s free course on building a WordPress website



Hot Copy #40: Copywriting and design: Tips and ideas from Cathy Topping #copywriting #hotcopypodcast
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Oh and a big shout out to Jays Carer for the lovely testimonial.

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Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites. In this pod, you’ll learn essential elements of your visual branding, Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites. In this pod, you’ll learn essential elements of your visual branding, design mistakes you could be making, how to work with designers to maximize your copy and more. If you […] Kate Toon & Belinda Weaver clean 38:05
E39: Our favourite creative and business podcasts http://www.hotcopypodcast.com/our-favourite-creative-and-business-podcasts/ Wed, 30 Nov 2016 21:00:33 +0000 http://www.hotcopypodcast.com/?p=982 http://www.hotcopypodcast.com/our-favourite-creative-and-business-podcasts/#comments http://www.hotcopypodcast.com/our-favourite-creative-and-business-podcasts/feed/ 2 <p>In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans. We think you’re going to love this episode because it’s packed full of some of iTunes best. We’re sharing our faves podcasts, what we learn from them and how we use […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/our-favourite-creative-and-business-podcasts/">E39: Our favourite creative and business podcasts</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans.

We think you’re going to love this episode because it’s packed full of some of iTunes best. We’re sharing our faves podcasts, what we learn from them and how we use them to grow and improve our businesses.

Tune in to learn:

  • Our favourite business shows
  • Our favourite story telling shows
  • Why we love podcasts
  • When we think is the best time to listen
  • How to use podcast listening as a way to improve your business.



HOT COPY E39: Our favourite creative and business podcasts #copywriting #copy
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We read out a review at the end of each show and today, we’re giving a shout out to Matt Fenwick from truenorthwriting.com.au.

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In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans. We think you’re going to love this episode because it’s packed full of some of iTunes best. In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans. We think you’re going to love this episode because it’s packed full of some of iTunes best. We’re sharing our faves podcasts, what we learn from them and how we use […] Kate Toon & Belinda Weaver clean 50:11
E38: Your HOT copywriting questions answered! http://www.hotcopypodcast.com/your-hot-copywriting-questions-answered/ Wed, 16 Nov 2016 21:00:40 +0000 http://www.hotcopypodcast.com/?p=973 http://www.hotcopypodcast.com/your-hot-copywriting-questions-answered/#comments http://www.hotcopypodcast.com/your-hot-copywriting-questions-answered/feed/ 4 <p>Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes! Sit back, relax and listen to our best answers to some questions you might even have wondered about. Thanks to Kylie Saunder, Johanna Kohler (Compelling Copy), Sarah Winterbine, […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/your-hot-copywriting-questions-answered/">E38: Your HOT copywriting questions answered!</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes!

Sit back, relax and listen to our best answers to some questions you might even have wondered about.

Thanks to Kylie Saunder, Johanna Kohler (Compelling Copy), Sarah Winterbine, Lisa Cropman (The Word Nest), Kelly O’Donnell, Angela Denly and Jenny De Lacy (Writing Works) for their questions!

Tune in to learn:

  • How to deal with requests to “polish” copy that has already been written
  • How to get a copywriting brief out of a tight lipped client
  • What we really think of online headline writing tools
  • How to plan for multiple, concurrent projects
  • And whether it’s better to outsource your own copywriting



Hot Copy #38: Your copywriting questions answered! #copy #copywriting
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We read out a review at the end of each show and today, we’re giving a shout out to Newbie Writer!

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Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes! Sit back, relax and listen to our best answers to some questions you might even have wondered about. Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of those episodes! Sit back, relax and listen to our best answers to some questions you might even have wondered about. Thanks to Kylie Saunder, Johanna Kohler (Compelling Copy), Sarah Winterbine, […] Kate Toon & Belinda Weaver clean 38:59
E37 Copywriting subcontracting – A ‘how to’ guide (Business) http://www.hotcopypodcast.com/copywriting-subcontracting-a-how-to-guide-2/ Wed, 02 Nov 2016 20:00:02 +0000 http://www.hotcopypodcast.com/?p=846 http://www.hotcopypodcast.com/copywriting-subcontracting-a-how-to-guide-2/#comments http://www.hotcopypodcast.com/copywriting-subcontracting-a-how-to-guide-2/feed/ 6 <p>In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee. It’s something we get asked about a lot, as often, as your copywriting business grows, it can seem […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/copywriting-subcontracting-a-how-to-guide-2/">E37 Copywriting subcontracting – A ‘how to’ guide (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee.

It’s something we get asked about a lot, as often, as your copywriting business grows, it can seem like a great way to earn more money without actually writing copy.

But subcontracting can be problematic, and today we share our experiences and tips with you.

Tune in to learn:

  • The pros and cons of using subcontracting copywriters in your business
  • Belinda and Kate’s own experiences of using subcontractors
  • The pros and cons of being a subcontractor
  • Answers to the big subcontracting questions including:
    • Whether you can get a testimonial for work you did as a subcontractor?
    • Where you can use subcontracting work in your portfolio
    • The average margin charged on top of your rate
    • How much time you need to spend editing work from your subcontractors
    • Whether you have to disclose that you’re using a subcontractor



Hot Copy #36: #Copywriting subcontracting – A ‘how to’ guide #hotcopy
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We read out a review at the end of each show, and today we’re giving a shout out to larrye5012 for the great review.

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In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee. In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass out the work and pay the writer a percentage of the overall fee. It’s something we get asked about a lot, as often, as your copywriting business grows, it can seem […] Kate Toon & Belinda Weaver clean 44:28
FB How to find copywriting clients (Flashback) http://www.hotcopypodcast.com/flashback-how-to-find-copywriting-clients-2/ Wed, 19 Oct 2016 22:00:13 +0000 http://www.hotcopypodcast.com/?p=841 http://www.hotcopypodcast.com/flashback-how-to-find-copywriting-clients-2/#respond http://www.hotcopypodcast.com/flashback-how-to-find-copywriting-clients-2/feed/ 0 <p>This week we’re stepping back in time to revisit one of our all time favourite pods – and by the look of the stats one of your faves too. It’s all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/flashback-how-to-find-copywriting-clients-2/">FB How to find copywriting clients (Flashback)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> This week we’re stepping back in time to revisit one of our all time favourite pods – and by the look of the stats one of your faves too.

It’s all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no copywriting business will survive without CLIENTS!!

Sadly too many copywriting businesses fail in their first year because they simply can’t find enough clients.

Friends and family are a great place to start, but where on earth do you track down awesome potential clients with money to spend?

So we thought it was a good idea to circle back around and revisit this pod and remind of our tips on how to grab more clients.


Flashback: How to find copywriting clients #copywriting
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Tune in to learn:

  • Our key ways to find clients
  • Whether freelancing websites are worth the effort
  • Our number one new client tip

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Robert Gerrish for his lovely testimonial.

Show notes

The post FB How to find copywriting clients (Flashback) appeared first on A copywriting podcast for copywriters.

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This week we’re stepping back in time to revisit one of our all time favourite pods – and by the look of the stats one of your faves too. It’s all very good and well to understand how to use modal verbs and where to place your colons, This week we’re stepping back in time to revisit one of our all time favourite pods – and by the look of the stats one of your faves too. It’s all very good and well to understand how to use modal verbs and where to place your colons, but seriously the hard fact is that no […] Kate Toon & Belinda Weaver clean 17:34
E36 6 essential ways to market your copywriting business – Part 2 (Business) http://www.hotcopypodcast.com/6-essential-ways-to-market-your-copywriting-business-part-2/ Wed, 05 Oct 2016 21:00:16 +0000 http://www.hotcopypodcast.com/?p=826 http://www.hotcopypodcast.com/6-essential-ways-to-market-your-copywriting-business-part-2/#respond http://www.hotcopypodcast.com/6-essential-ways-to-market-your-copywriting-business-part-2/feed/ 0 <p>We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that you are in business so it really is essential but what should you spend your time on? Tune in to part two to learn about: Running your own events Content marketing to develop yourself as […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/6-essential-ways-to-market-your-copywriting-business-part-2/">E36 6 essential ways to market your copywriting business – Part 2 (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that you are in business so it really is essential but what should you spend your time on?

Tune in to part two to learn about:

  • Running your own events
  • Content marketing to develop yourself as an authority
  • Our best tips to succeed at your content marketing
  • Email marketing – what you need to know

Don’t forget that in part 1 we also covered:

  • The importance of branding and how to make yours work hard
  • Social media marketing
  • Networking (on and offline)

Hot Copy #35: More essential ways to market yourself as a copywriter PT2 #hotcopy #copywriting
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We read out a review at the end of each show and today, we’re giving a shout out to Kate Merriweather for her super review!

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We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that you are in business so it really is essential but what should you spend your time on? We’re at the second half of our two-part episode on marketing your copywriting business. Marketing gets the message out that you are in business so it really is essential but what should you spend your time on? Tune in to part two to learn about: Running your own events Content marketing to develop yourself as […] Kate Toon & Belinda Weaver clean 36:22
E35 6 Essential Ways to Market your Copywriting Business – Part 1 (Business) http://www.hotcopypodcast.com/6-essential-ways-market-copywriting-business-1/ Wed, 21 Sep 2016 22:00:12 +0000 http://www.hotcopypodcast.com/?p=820 http://www.hotcopypodcast.com/6-essential-ways-market-copywriting-business-1/#comments http://www.hotcopypodcast.com/6-essential-ways-market-copywriting-business-1/feed/ 7 <p>If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business. This is a big topic so we’ve broken it into two episodes. Our very first two parter! […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/6-essential-ways-market-copywriting-business-1/">E35 6 Essential Ways to Market your Copywriting Business – Part 1 (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business.

This is a big topic so we’ve broken it into two episodes. Our very first two parter!

Tune in to part one to learn about:

  • Our favourite parts of marketing ourselves and our writing
  • The importance of branding and how to make yours work hard
  • Our best branding tips
  • Social media marketing
  • Our experiences and best tips
  • Networking (on and offline)
  • Our favourite networking events and our tips to rock it!



Hot Copy #35: Essential ways to market yourself as a copywriter PT1  #hotcopy #copywriting
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In part two of this episode we’ll cover:

  • Running events as an authority
  • Content marketing to develop yourself as an authority
  • Email marketing

So there’s more good stuff coming!

Listen to the podcast below:

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Raegen Perkins for an excellent review left on Stitcher!

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If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business. If you don’t market yourself as a copywriter, you won’t get many clients and without clients, you aren’t in business! So we’re tackling the essential ways to market your copywriting business to make sure you stay in business. This is a big topic so we’ve broken it into two episodes. Our very first two parter! […] Kate Toon & Belinda Weaver clean 43:05
FB Copywriting fees – What to charge? (Flashback) http://www.hotcopypodcast.com/flashback-copywriting-fees-what-to-charge/ Thu, 08 Sep 2016 22:17:34 +0000 http://www.hotcopypodcast.com/?p=816 http://www.hotcopypodcast.com/flashback-copywriting-fees-what-to-charge/#comments http://www.hotcopypodcast.com/flashback-copywriting-fees-what-to-charge/feed/ 8 <p>This week we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in your quotes. Not many copywriters share their rates so […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/flashback-copywriting-fees-what-to-charge/">FB Copywriting fees – What to charge? (Flashback)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> This week we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge.

Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in your quotes. Not many copywriters share their rates so it’s hard to see what the industry standard is.

Not us though. In this podcast we explain how we charge for copywriting, how we put together quotes, essentials tips on collecting deposits and why we’re not big fans of charging by the word.


FLASHBACK #19: Copywriting fees – What to charge? #hotcopy #copywriting
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Tune in to learn:

  • How to work out your hourly rate
  • Different ways to charge for your copywriting work
  • How to use retainer agreements
  • Our quoting formula
  • Why getting a deposit is so important
  • How to chase up later payers

Listen to the podcast below

 

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Just like Darren Rowse did – thanks Darren!

Share the meme

What should you charge?

Useful links

 

The post FB Copywriting fees – What to charge? (Flashback) appeared first on A copywriting podcast for copywriters.

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This week we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in yo... This week we’re revisiting one of our most popular pods: the one about copywriting fees and how much to charge. Why is this topic so popular? Until you have a few copywriting projects under your belt it can feel like you’re just making up numbers in your quotes. Not many copywriters share their rates so […] Kate Toon & Belinda Weaver clean 49:12
E34 Jesse Forrest: How to write non cheesy sales copy (Interview) http://www.hotcopypodcast.com/how-to-write-non-cheesy-sales-copy/ Wed, 24 Aug 2016 22:00:45 +0000 http://www.hotcopypodcast.com/?p=761 http://www.hotcopypodcast.com/how-to-write-non-cheesy-sales-copy/#comments http://www.hotcopypodcast.com/how-to-write-non-cheesy-sales-copy/feed/ 4 <p>So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters. But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/how-to-write-non-cheesy-sales-copy/">E34 Jesse Forrest: How to write non cheesy sales copy (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters.

But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode we’ll be chatting with Jesse Forrest all about how to write Sales copy that drives conversion without being overblown and cheese ball.

Tune to learn:

  • What is sales copy?
  • How direct response copy differs from brand awareness copy
  • The psychology behind sales copy
  • How not to sound like a snake oil salesman
  • Jesse’s favourite sales copy formulas
  • Why long sales copy works
  • How to use proof and repetition
  • How to write effective Calls To Action
  • What to do when the client wants to pay based on conversion rate.
  • And more. So much more!

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Emily McIntyre for her FAB review. Thanks xxx

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So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters. But while we know it’s effective but many copywriters aren’t ... So let’s first explain that sales copy is the text you use to persuade your readers to take a specific action. The copy can be used in sales emails, on web pages or is brochures and letters. But while we know it’s effective but many copywriters aren’t so keen on writing it. In this episode […] Kate Toon & Belinda Weaver clean 43:31
E33 Different copywriting clients and how to manage them (Business) http://www.hotcopypodcast.com/podcast-33-different-type-copywriting-clients/ Wed, 10 Aug 2016 23:00:34 +0000 http://www.hotcopypodcast.com/?p=733 http://www.hotcopypodcast.com/podcast-33-different-type-copywriting-clients/#comments http://www.hotcopypodcast.com/podcast-33-different-type-copywriting-clients/feed/ 9 <p>In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so your copywriting project is smooth sailing). Tune to learn: Our favourites types of clients […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-33-different-type-copywriting-clients/">E33 Different copywriting clients and how to manage them (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so your copywriting project is smooth sailing).

Tune to learn:

  • Our favourites types of clients
  • How to deal with scope creep and requests for free work
  • How to guide clients who can’t tell you what to change
  • The best way to organise disorganised clients
  • When (and how) to tell a client to step back
  • And more. So much more!

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!

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The post E33 Different copywriting clients and how to manage them (Business) appeared first on A copywriting podcast for copywriters.

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In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so your copywriting project is smoo... In this episode, Kate and Belinda share 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. We share our tips on spotting them and how to work with them (so your copywriting project is smooth sailing). Tune to learn: Our favourites types of clients […] Kate Toon & Belinda Weaver clean 1:00:47
E32 A copywriter’s guide to accounting and finances (Business) http://www.hotcopypodcast.com/podcast-32-copywriters-guide-accounting-finances/ Wed, 27 Jul 2016 21:00:32 +0000 http://www.hotcopypodcast.com/?p=711 http://www.hotcopypodcast.com/podcast-32-copywriters-guide-accounting-finances/#respond http://www.hotcopypodcast.com/podcast-32-copywriters-guide-accounting-finances/feed/ 0 <p>Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim. In this episode we talk with Kate’s accountant Karen Goad and asking her all those finance and accountant questions you’ve […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-32-copywriters-guide-accounting-finances/">E32 A copywriter’s guide to accounting and finances (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim.

In this episode we talk with Kate’s accountant Karen Goad and asking her all those finance and accountant questions you’ve been dying to ask. Karen is a small business owner and principal of Goad Accountants and Simply Business Bookkeeping. She specialises in helping business owners get to know their business better through up-to-date financial information for better decision making, accurate GST, CGT and income tax advice and education. Karen has over 18 years working in public practice with small business ranging from start-ups and sole traders to businesses with over $20million turnover.

In short, she seriously knows her stuff.

P.S. Here at Hot Copy we highly recommend hiring a professional accountant to manage your accounts and do your end of year tax.


Podcast 32: A copywriter’s guide to accounting and finances #hotcopy #copywriting
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Tune in to learn:

  • When you need to start paying GST
  • Ins and outs of superannuation
  • What’s the best way to set up your copywriting business, sole trader, Family Trust or PTY Ltd
  • Which tax incentives apply to copywriting start ups
  • What are depreciable assets
  • What deductions you can claim for
  • How to set profitablity targets

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to Jennifer Morton for your review of the show. We appreciate it!

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A copywriter's guide to accounting and finances

 

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Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim. Getting your financials right from the start is vital to running a successful copywriting business. But there’s so much to get your head around, GST, Medicare levies, depreciation and what the heck you can claim. In this episode we talk with Kate’s accountant Karen Goad and asking her all those finance and accountant questions you’ve […] Kate Toon & Belinda Weaver clean 45:31
E31 Why copy formatting is SO important (Technique) http://www.hotcopypodcast.com/podcast-31-copy-formatting-important/ Wed, 13 Jul 2016 19:00:20 +0000 http://www.hotcopypodcast.com/?p=708 http://www.hotcopypodcast.com/podcast-31-copy-formatting-important/#comments http://www.hotcopypodcast.com/podcast-31-copy-formatting-important/feed/ 6 <p>How to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-31-copy-formatting-important/">E31 Why copy formatting is SO important (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> How to format your copy for maximum impact

Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting.

But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well.

In this episode, Kate and Belinda share their thoughts and some pro-formatting tips for more readable copywriting.

Tune to learn:

  • Why formatting is so damned important
  • Fonts, sizes and spacing: our recommendations
  • Clever formatting tricks to give your words more impact
  • Good and bad list writing
  • The biggest formatting mistakes new copywriting make

Listen to the podcast below

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to Christina Tolstrup for your review of the show. We appreciate it!

Share the meme:

Ep 31- MEME (1)

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How to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on h... How to format your copy for maximum impact Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting. But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot […] Kate Toon & Belinda Weaver clean 53:36
E30 How to fire a client with ZERO stress (Business) http://www.hotcopypodcast.com/podcast-30-fire-client-zero-stress/ Wed, 29 Jun 2016 21:10:43 +0000 http://www.hotcopypodcast.com/?p=686 http://www.hotcopypodcast.com/podcast-30-fire-client-zero-stress/#respond http://www.hotcopypodcast.com/podcast-30-fire-client-zero-stress/feed/ 0 <p>We’ve chatted in previous podcasts about how it’s impossible to make all clients love you, and how occasionally it’s better all around if you just let them go. In this podcast we’ll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client. Podcast 30: How to fire […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-30-fire-client-zero-stress/">E30 How to fire a client with ZERO stress (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> We’ve chatted in previous podcasts about how it’s impossible to make all clients love you, and how occasionally it’s better all around if you just let them go.

In this podcast we’ll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client.


Podcast 30: How to fire a client with ZERO stress #hotcopy #copywriting
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Tune in to learn:

  • How to spot bad clients
  • Tips and tricks to get difficult clients back on track
  • How to decide if firing a client is the right move
  • How to do the dirty deed of firing a client
  • Dealing with the aftermath of client firing

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to the members of the Clever Copywriting Community Lizzy Pepper and Mary Cameron, as well as Angela Denly for your input and reviews of the show. We appreciate it!

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Understand when to let go

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We’ve chatted in previous podcasts about how it’s impossible to make all clients love you, and how occasionally it’s better all around if you just let them go. In this podcast we’ll be giving you tips and tricks on how to spot, handle and, We’ve chatted in previous podcasts about how it’s impossible to make all clients love you, and how occasionally it’s better all around if you just let them go. In this podcast we’ll be giving you tips and tricks on how to spot, handle and, if necessary, fire a difficult client. Podcast 30: How to fire […] Kate Toon & Belinda Weaver clean 30:35
E29 What to do when your copywriting client goes A.W.O.L. (Business) http://www.hotcopypodcast.com/podcast-29-copywriting-client-goes-w-o-l/ Wed, 15 Jun 2016 21:00:10 +0000 http://www.hotcopypodcast.com/?p=681 http://www.hotcopypodcast.com/podcast-29-copywriting-client-goes-w-o-l/#comments http://www.hotcopypodcast.com/podcast-29-copywriting-client-goes-w-o-l/feed/ 2 <p>Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly while others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do? Podcast 29: What to do when your […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-29-copywriting-client-goes-w-o-l/">E29 What to do when your copywriting client goes A.W.O.L. (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly while others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do?


Podcast 29: What to do when your copywriting client goes A.W.O.L. #hotcopy #copywriting
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Tune in to learn:

  • Why clients legitimately go missing
  • How long should you wait?
  • How too long is too long?
  • How you can avoid having clients go missing
  • How to follow up with clients after the quote, proposal, first draft and last draft
  • What to do if the worst happens.

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to Mac Prichard for his review of the show. We appreciate it!

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Is an AWOL client lost forever

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The post E29 What to do when your copywriting client goes A.W.O.L. (Business) appeared first on A copywriting podcast for copywriters.

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Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly while others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what shou... Once you’ve got a few copywriting projects under your belt, you learn that some clients will respond very quickly while others will take a short ice age to reply. But how long is too long? When do you know your client is MISSING IN ACTION and what should you do? Podcast 29: What to do when your […] Kate Toon & Belinda Weaver clean 31:06
E28 New copywriter’s guide to blogging (Technique) http://www.hotcopypodcast.com/podcast-28-blog-youre-just-starting/ Wed, 01 Jun 2016 21:00:30 +0000 http://www.hotcopypodcast.com/?p=644 http://www.hotcopypodcast.com/podcast-28-blog-youre-just-starting/#respond http://www.hotcopypodcast.com/podcast-28-blog-youre-just-starting/feed/ 0 <p>Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-28-blog-youre-just-starting/">E28 New copywriter’s guide to blogging (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your business..


Podcast 28: How to blog when you’re just starting out #hotcopy #copywriting
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Tune in to learn:

  • If you actually need to blog
  • How to write authority
  • If copywriting is all you can and should write about
  • Why Kate says vagina multiple times
  • How often you should blog
  • How long your blogs need to be
  • Tips on writing about well covered topics
  • Where to get blog ideas
  • Guest posting, on your blog and others
  • How to get your blogs noticed

Listen to the podcast below

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Melissa East for her 5 star review of the show. We appreciate it!

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Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, Blogging certainly isn’t new but it is a source of anxiety for many new copywriters, especially when it feels like it’s all been done before. In this episode, Kate and Belinda break down the walls of blogging, sharing their views on the importance of blogging and how to get your blog working hard for your […] Kate Toon & Belinda Weaver clean 33:15
E27 What we wish we’d known before we started copywriting (Business) http://www.hotcopypodcast.com/what-we-wish-wed-know-before-we-started-copywriting/ Thu, 19 May 2016 00:38:09 +0000 http://www.hotcopypodcast.com/?p=639 http://www.hotcopypodcast.com/what-we-wish-wed-know-before-we-started-copywriting/#comments http://www.hotcopypodcast.com/what-we-wish-wed-know-before-we-started-copywriting/feed/ 3 <p>Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight! Podcast 27: What we wish […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/what-we-wish-wed-know-before-we-started-copywriting/">E27 What we wish we’d known before we started copywriting (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight!


Podcast 27: What we wish we’d known before we started copywriting #hotcopy #copywriting
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Tune in to learn:

  • What Belinda wanted to be when she grew up
  • Why you should make your competitors your buddies
  • Why being successful and working yourself into the ground are NOT the same thing
  • Why referring work to other copywriters is a great idea
  • How some clients won’t be that into you and that’s okay
  • Why your first draft will be rubbish and that’s okay
  • Why it’s better to do one thing well than to try to do too much

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Loren Bartley from Business Addicts for leaving a fab review for us. We’re glad you’re loving the show!

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If you never start you'll never improve

 

 

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The post E27 What we wish we’d known before we started copywriting (Business) appeared first on A copywriting podcast for copywriters.

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Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Do you ever wish you could step back in time and talk to your younger self? In this episode Belinda and Kate chat about some of the copywriting lessons they’ve learned along the way and what we wished we’d know when we started out. Perhaps you can benefit from their hindsight! Podcast 27: What we wish […] Kate Toon & Belinda Weaver clean 27:45
E26 Amy Harrison: my copywriting secrets (Interview) http://www.hotcopypodcast.com/podcast-26-interview-with-copywriter-amy-harrison/ Wed, 04 May 2016 21:00:32 +0000 http://www.hotcopypodcast.com/?p=598 http://www.hotcopypodcast.com/podcast-26-interview-with-copywriter-amy-harrison/#comments http://www.hotcopypodcast.com/podcast-26-interview-with-copywriter-amy-harrison/feed/ 1 <p>In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel. The lady gets about and we picked her […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-26-interview-with-copywriter-amy-harrison/">E26 Amy Harrison: my copywriting secrets (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel.

The lady gets about and we picked her brain about copywriting, content and story-telling in modern marketing.


Podcast 26: Interview with Amy Harrison #hotcopy #copywriting
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Tune in to learn:

  • How Amy made the leap from screen writer to copywriter
  • The benefit of saying YES and when to stop
  • How Amy decides the next step in her career
  • How long it takes to nail your ideal client
  • Tips on staying creative
  • The nuts and bolts of Amy’s writing process
  • Amy’s tips on using video marketing
  • How to use story telling in your copywriting
  • What Amy watches on Netflix!
  • Amy’s hot tips for new copywriters

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And a big shout out to Derek Etherton for leaving a fab review for us. We’re glad you’re loving the show!

Share the meme:

Copy of Ep 26- MEME (1)

Ep 26- MEME

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In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, In this episode we chat to Amy Harrison, a well-known UK copywriter. Amy is also a copywriting coach and keynote speaker at marketing events around the world. You might have seen her guest post on sites like Copyblogger, DuctTape Marketing and Problogger. Or watched her YouTube channel. The lady gets about and we picked her […] Kate Toon & Belinda Weaver clean 51:18
E25 How to build your copywriting confidence (Business) http://www.hotcopypodcast.com/podcast-25-how-to-build-copywriting-confidence/ Wed, 20 Apr 2016 21:00:25 +0000 http://www.hotcopypodcast.com/?p=580 http://www.hotcopypodcast.com/podcast-25-how-to-build-copywriting-confidence/#comments http://www.hotcopypodcast.com/podcast-25-how-to-build-copywriting-confidence/feed/ 8 <p>Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills… or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them! Podcast 25: How to build your copywriting confidence […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-25-how-to-build-copywriting-confidence/">E25 How to build your copywriting confidence (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills… or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them!


Podcast 25: How to build your copywriting confidence #hotcopy #copywriting
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Tune to hear us chat about confidence blurts like:

  • Comparing yourself (and your writing) to others
  • Answering the phone
  • Communicating off the page (verbally)
  • Meeting clients to discuss projects
  • Preparing quotes and getting clients through the sales process
  • Getting negative feedback
  • Questioning your writing skills
  • Keeping the pipeline consistently full
  • Waiting for clients to get back to you
  • Lack of experience

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Jenny De Lacy, Lisa Cropman, Jodi Gibson, Rashida Tayabali, Anne Maybus, Nicole Leedham, Matt Fenwick, Katherine Elizabeth, Rose Spagnolo for sharing their wobbles in Kate’s Clever Copywriting School.

 

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Ep 25- MEME (1)

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Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills… or both! In this podcast, we chat through some confidence blurts copywriters have kindly share... Even the most experienced copywriters can suffer from confidence wobbles. Those moments you begin to question your writing abilities or your business skills… or both! In this podcast, we chat through some confidence blurts copywriters have kindly shared with us and add our own experiences and tips on overcoming them! Podcast 25: How to build your copywriting confidence […] Kate Toon & Belinda Weaver clean 44:15
E24 Ryan Wallman: Medical Copywriting (Interview) http://www.hotcopypodcast.com/podcast-24-interview-with-ryan-wallman/ Wed, 06 Apr 2016 21:00:15 +0000 http://www.hotcopypodcast.com/?p=566 http://www.hotcopypodcast.com/podcast-24-interview-with-ryan-wallman/#comments http://www.hotcopypodcast.com/podcast-24-interview-with-ryan-wallman/feed/ 4 <p>Today we’re talking to Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialises in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles. Podcast 24: Writing for a niche industry: Hot Copy interview with Ryan Wallman  […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-24-interview-with-ryan-wallman/">E24 Ryan Wallman: Medical Copywriting (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Today we’re talking to Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialises in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles.


Podcast 24: Writing for a niche industry: Hot Copy interview with Ryan Wallman  #hotcopy…
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Tune in to learn:

  • What a Head of Copy job entails
  • How Ryan started out as a copywriter
  • Advice for copywriters considering specialisation
  • Whether you need qualifications to become a medical copywriter?
  • Tips for breaking into agency land
  • Ryan’s biggest challenges in his copywriter career
  • Ryan’s creative process
  • Tips for newbie copywriters

Listen to the podcast below

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Andrea Rowe from Your Coastal Connection for her fab review, read out on the show.

 

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 Meme from the interview with medical copywriter, Ryan Wellman3

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The post E24 Ryan Wallman: Medical Copywriting (Interview) appeared first on A copywriting podcast for copywriters.

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Today we’re talking to Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialises in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well know... Today we’re talking to Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialises in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles. Podcast 24: Writing for a niche industry: Hot Copy interview with Ryan Wallman  […] Kate Toon & Belinda Weaver clean 34:41
E23 How to write powerful testimonials (Technique) http://www.hotcopypodcast.com/podcast-23-getting-powerful-testimonials/ Wed, 23 Mar 2016 20:00:07 +0000 http://www.hotcopypodcast.com/?p=557 http://www.hotcopypodcast.com/podcast-23-getting-powerful-testimonials/#comments http://www.hotcopypodcast.com/podcast-23-getting-powerful-testimonials/feed/ 8 <p>In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-23-getting-powerful-testimonials/">E23 How to write powerful testimonials (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials to power up your marketing.



Podcast 23: How to use testimonials to attract customers #hotcopy #copywriting
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Tune in to learn:

  • Why testimonials are such a powerful tool
  • Different types of testimonials and how to get them
  • Best questions for awesome testimonials
  • Where to use testimonials for maximum impact
  • Cheats you can use to power up your testimonials

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

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 Ep 23- MEME (1)

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The post E23 How to write powerful testimonials (Technique) appeared first on A copywriting podcast for copywriters.

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In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod ... In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials […] Kate Toon & Belinda Weaver clean 37:59
E22 How to build trust with your copy (Technique) http://www.hotcopypodcast.com/podcast-22-how-to-build-trust-with-your-copy-2/ Wed, 09 Mar 2016 20:00:47 +0000 http://www.hotcopypodcast.com/?p=494 http://www.hotcopypodcast.com/podcast-22-how-to-build-trust-with-your-copy-2/#comments http://www.hotcopypodcast.com/podcast-22-how-to-build-trust-with-your-copy-2/feed/ 2 <p>When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job. We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers. Podcast […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-22-how-to-build-trust-with-your-copy-2/">E22 How to build trust with your copy (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job.

We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers.


Podcast 22: How to build trust with your copy #hotcopy #copywriting
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Tune in to learn:

  • How to use specifics, stats and facts to earn trust
  • The importance of clarity and error free content
  • How to use guarantees
  • Using testimonials, clients lists and samples
  • Why fake scarcity and offers don’t work

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

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 Build trust with your copy

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The post E22 How to build trust with your copy (Technique) appeared first on A copywriting podcast for copywriters.

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When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job. We’ve put together some top tips to help you write tru... When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job. We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers. Podcast […] Kate Toon & Belinda Weaver clean 33:13
E21 Jacqui Pryor: Understanding copywriting legals (Interview) http://www.hotcopypodcast.com/podcast-21-interview-with-jaqui-pryor/ Wed, 24 Feb 2016 20:00:07 +0000 http://www.hotcopypodcast.com/?p=533 http://www.hotcopypodcast.com/podcast-21-interview-with-jaqui-pryor/#respond http://www.hotcopypodcast.com/podcast-21-interview-with-jaqui-pryor/feed/ 0 <p>What are your rights and obligations when it comes to the words you write? This week we chat with Jacqui Pryor. Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-21-interview-with-jaqui-pryor/">E21 Jacqui Pryor: Understanding copywriting legals (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> What are your rights and obligations when it comes to the words you write?

This week we chat with Jacqui Pryor. Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying Solo website. In this podcast we pick her brains about copyright and trademarking.


Podcast 21: Know your rights when it comes to copyright? Hot Copy interview with expert, Jacqui…
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Tune in to learn:

  • The difference between copywrite and copyright
  • How copywriters can protect the words they write
  • Clients ownership of the copy you write for them
  • Why you should consider trademarking your business identity
  • What you can do if you find someone is copying your words or products

Listen to the podcast below

 

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

Share the meme

 

Find out more at:

The post E21 Jacqui Pryor: Understanding copywriting legals (Interview) appeared first on A copywriting podcast for copywriters.

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What are your rights and obligations when it comes to the words you write? This week we chat with Jacqui Pryor. Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. What are your rights and obligations when it comes to the words you write? This week we chat with Jacqui Pryor. Jacqui has more than 16 years of experience in the trademark industry helping businesses protect their intellectual property. She is the founder of Mark My Words Trademark Services Pty Ltd and shares her knowledge on the Flying […] Kate Toon & Belinda Weaver clean 30:51
E20 Why your sign off process is SO important (Business) http://www.hotcopypodcast.com/why-your-sign-off-process-is-so-important/ Wed, 10 Feb 2016 22:00:25 +0000 http://www.hotcopypodcast.com/?p=476 http://www.hotcopypodcast.com/why-your-sign-off-process-is-so-important/#comments http://www.hotcopypodcast.com/why-your-sign-off-process-is-so-important/feed/ 8 <p>You’ve won the copywriting project. Whoo hoo. But now the hard work begins. Although many copywriters might be great writers, they’re often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs – can make a huge difference to both your client’s satisfaction levels and […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/why-your-sign-off-process-is-so-important/">E20 Why your sign off process is SO important (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> You’ve won the copywriting project. Whoo hoo. But now the hard work begins.

Although many copywriters might be great writers, they’re often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs – can make a huge difference to both your client’s satisfaction levels and your sanity levels.


Podcast 20: Why your sign off process is SO important #hotcopy #copywriting
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Tune in to learn:

  • Why process is so important
  • How managing your sign offs carefully can boost your income
  • How to deal with too many amends
  • Managing final sign off
  • Who has the copyright?

Listen to the podcast below

 

 

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

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 Signoffs

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The post E20 Why your sign off process is SO important (Business) appeared first on A copywriting podcast for copywriters.

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You’ve won the copywriting project. Whoo hoo. But now the hard work begins. Although many copywriters might be great writers, they’re often not so good at project management. Belinda and Kate believe that your process, You’ve won the copywriting project. Whoo hoo. But now the hard work begins. Although many copywriters might be great writers, they’re often not so good at project management. Belinda and Kate believe that your process, particularly when it comes to sign offs – can make a huge difference to both your client’s satisfaction levels and […] Kate Toon & Belinda Weaver clean 32:32
E19 Copywriting fees: What to charge? (Business) http://www.hotcopypodcast.com/podcast-19-copywriting-fees-what-to-charge/ Wed, 27 Jan 2016 21:00:08 +0000 http://www.hotcopypodcast.com/?p=469 http://www.hotcopypodcast.com/podcast-19-copywriting-fees-what-to-charge/#comments http://www.hotcopypodcast.com/podcast-19-copywriting-fees-what-to-charge/feed/ 31 <p>This week we’re talking copywriting fees, what to charge, when to charge and how to charge. We’ll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we’re not big fans of charging by the word. Podcast 19: Copywriting fees – What to […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-19-copywriting-fees-what-to-charge/">E19 Copywriting fees: What to charge? (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> This week we’re talking copywriting fees, what to charge, when to charge and how to charge. We’ll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we’re not big fans of charging by the word.


Podcast 19: Copywriting fees – What to charge? #hotcopy #copywriting
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Tune in to learn:

  • How to work out your hourly rate
  • Different ways to charge for your copywriting work
  • How to use retainer agreements
  • Our quoting formula
  • Why getting a deposit is so important
  • How to chase up later payers

Listen to the podcast below

 

 

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

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What should you charge?

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The post E19 Copywriting fees: What to charge? (Business) appeared first on A copywriting podcast for copywriters.

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This week we’re talking copywriting fees, what to charge, when to charge and how to charge. We’ll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we’re not big fans of charging by th... This week we’re talking copywriting fees, what to charge, when to charge and how to charge. We’ll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we’re not big fans of charging by the word. Podcast 19: Copywriting fees – What to […] Kate Toon & Belinda Weaver clean 49:25
E18 Valerie Khoo: How to be a better writer (Interview) http://www.hotcopypodcast.com/podcast-18-interview-with-valerie-khoo/ Wed, 13 Jan 2016 20:00:56 +0000 http://www.hotcopypodcast.com/?p=387 http://www.hotcopypodcast.com/podcast-18-interview-with-valerie-khoo/#comments http://www.hotcopypodcast.com/podcast-18-interview-with-valerie-khoo/feed/ 4 <p>This week we chat with Valerie Khoo. Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, with Allison Tate and So you want to be a photographer, with Gina Milica). Podcast […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-18-interview-with-valerie-khoo/">E18 Valerie Khoo: How to be a better writer (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> This week we chat with Valerie Khoo.

Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, with Allison Tate and So you want to be a photographer, with Gina Milica).


Podcast 18: Hot Copy interview with Valerie Khoo #hotcopy #copywriting
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Tune in to learn:

  • When Valerie began to consider writing a viable career choice
  • What let her to create the Australian Writer’s Centre
  • Valerie’s advice on dealing with failure
  • Valerie’s big tips to new (and seasoned) copywriters

Listen to the podcast below

 

 

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

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 Valerie Khoo advice for Hot Copy podcast


Find Valerie at:

The post E18 Valerie Khoo: How to be a better writer (Interview) appeared first on A copywriting podcast for copywriters.

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This week we chat with Valerie Khoo. Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, This week we chat with Valerie Khoo. Valerie is a well-known Australian author, founder and National Director of the Australian Writer’s Centre, journalist, keynote speaker and host of not one but two podcasts (So you want to be a writer, with Allison Tate and So you want to be a photographer, with Gina Milica). Podcast […] Kate Toon & Belinda Weaver clean 18:37
E17 Our copywriting goals for 2016 (Interview) http://www.hotcopypodcast.com/podcast-17-copywriting-goals-for-2016/ Wed, 30 Dec 2015 20:00:06 +0000 http://www.hotcopypodcast.com/?p=389 http://www.hotcopypodcast.com/podcast-17-copywriting-goals-for-2016/#comments http://www.hotcopypodcast.com/podcast-17-copywriting-goals-for-2016/feed/ 2 <p>A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping. In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-17-copywriting-goals-for-2016/">E17 Our copywriting goals for 2016 (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping.

In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share their own goals – business and personal – for 2016.


Podcast 17: Our copywriting goals for 2016. SMART or ambitious? #hotcopy #copywriting
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Copywriter business goals meme

The post E17 Our copywriting goals for 2016 (Interview) appeared first on A copywriting podcast for copywriters.

]]>
A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping. In this New Year’s Eve episode Belinda and Kate discu... A brand new year is about to begin. This is the time we usually reflect on the year that has been and the year ahead. Maybe you’re setting SMART goals or maybe your goals are a little more sweeping. In this New Year’s Eve episode Belinda and Kate discuss their goal setting habits and share […] Kate Toon & Belinda Weaver clean 14:56
E16 The successful copywriters’ guide to surviving Christmas (Interview) http://www.hotcopypodcast.com/podcast-16-the-successful-copywriters-guide-to-surviving-christmas/ Wed, 16 Dec 2015 20:00:58 +0000 http://www.hotcopypodcast.com/?p=450 http://www.hotcopypodcast.com/podcast-16-the-successful-copywriters-guide-to-surviving-christmas/#respond http://www.hotcopypodcast.com/podcast-16-the-successful-copywriters-guide-to-surviving-christmas/feed/ 0 <p>We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge! We hosted a special Hot Copy Christmas party on Blab and asked other successful copywriters what they do to make sure they – and […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-16-the-successful-copywriters-guide-to-surviving-christmas/">E16 The successful copywriters’ guide to surviving Christmas (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge!

We hosted a special Hot Copy Christmas party on Blab and asked other successful copywriters what they do to make sure they – and their copywriting businesses – survive the Christmas period.

Tune in to learn:

  • Who is having holidays and who is working through
  • How to respond to client who need rush work over Christmas
  • How to wrap up straggling projects so you can take a break
  • Crucial tips on getting essential down time away from your computer
  • How to prepare for the busy new year
  • Who sends gifts to their copywriting clients and what they buy

Thanks to Brook McCarthy, Rebekah Lambert and Steve Manning for joining in the fun. And a very Merry Christmas to all our listeners!


Podcast 16: The successful copywriters’ guide to surviving Christmas #hotcopy #copywriting
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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

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Copywriter Christmas meme

Show notes

The post E16 The successful copywriters’ guide to surviving Christmas (Interview) appeared first on A copywriting podcast for copywriters.

]]>
We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge! We hosted a special Hot Copy Christmas party on Blab and asked other successful... We both LOVE Christmas but it can be a tricky time of year, juggling copywriting deadlines and family plans. Often we’re burned out and ready for some time off to recharge! We hosted a special Hot Copy Christmas party on Blab and asked other successful copywriters what they do to make sure they – and […] Kate Toon & Belinda Weaver clean 52:58
E15 Creative writing versus Copywriting (Technique) http://www.hotcopypodcast.com/podcast-15-creative-writing-versus-copywriting/ Wed, 02 Dec 2015 21:00:38 +0000 http://www.hotcopypodcast.com/?p=395 http://www.hotcopypodcast.com/podcast-15-creative-writing-versus-copywriting/#comments http://www.hotcopypodcast.com/podcast-15-creative-writing-versus-copywriting/feed/ 3 <p>In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive. Tune in to learn: Kate’s writing achievements and why she put her creative writing on hold Belinda’s surprising admission about her creative writing What […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-15-creative-writing-versus-copywriting/">E15 Creative writing versus Copywriting (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive.

Tune in to learn:

  • Kate’s writing achievements and why she put her creative writing on hold
  • Belinda’s surprising admission about her creative writing
  • What other copywriters think about this!

Listen to the podcast below

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

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Creative copywriting

Show notes

The post E15 Creative writing versus Copywriting (Technique) appeared first on A copywriting podcast for copywriters.

]]>
In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive. Tune in to learn: Kate’s writing achievements and why she put her creative writ... In this episode of the Hot Copy podcast we talk about whether it’s possible to be a copywriter and find time for creative copywriting. Or if the two are mutually exclusive. Tune in to learn: Kate’s writing achievements and why she put her creative writing on hold Belinda’s surprising admission about her creative writing What […] Kate Toon & Belinda Weaver clean 17:55
E14 Hot Copy answers YOUR questions (Q&A) http://www.hotcopypodcast.com/podcast-14-hot-copy-answers-listener-questions/ Wed, 18 Nov 2015 21:00:20 +0000 http://www.hotcopypodcast.com/?p=383 http://www.hotcopypodcast.com/podcast-14-hot-copy-answers-listener-questions/#comments http://www.hotcopypodcast.com/podcast-14-hot-copy-answers-listener-questions/feed/ 2 <p>In this extra special episode of the Hot Copy podcast, we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature. Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriting questions and conundrums.   Podcast 14: Copywriting Q&A […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-14-hot-copy-answers-listener-questions/">E14 Hot Copy answers YOUR questions (Q&A)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> In this extra special episode of the Hot Copy podcast, we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature.

Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriting questions and conundrums.

 


Podcast 14: Copywriting Q&A with copywriters Kate and Belinda #hotcopy #copywriting
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Want to know more?

Tune in to learn:

  • How frequently you should blog for SEO payoff
  • How to get into the head space of a target audience (to understand their motives)
  • How to navigate the tricky world of working with friends and family
  • Persuading small, local business to give you copywriting work
  • The difference between copywriting and content

Listen to the podcast below

 

 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

Share the meme

Epsiode 14: Copywriting Q&A

Show notes

The post E14 Hot Copy answers YOUR questions (Q&A) appeared first on A copywriting podcast for copywriters.

]]>
In this extra special episode of the Hot Copy podcast, we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature. Thanks to Kate Merryweather, Angela Denly. In this extra special episode of the Hot Copy podcast, we answer some copywriting questions from our lovely listeners! This was so much fun that we plan on making it a regular feature. Thanks to Kate Merryweather, Angela Denly. Jennifer Morton and MaryClark Rardin for submitting their copywriting questions and conundrums.   Podcast 14: Copywriting Q&A […] Kate Toon & Belinda Weaver clean 24:36
E13 Tom Albrighton: How I became a copywriter (Interview) http://www.hotcopypodcast.com/interview-with-copywriter-tom-albrighton/ Wed, 04 Nov 2015 21:00:06 +0000 http://www.hotcopypodcast.com/?p=374 http://www.hotcopypodcast.com/interview-with-copywriter-tom-albrighton/#comments http://www.hotcopypodcast.com/interview-with-copywriter-tom-albrighton/feed/ 4 <p>Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom. He’s also the Co-Founder of Professional Copywriters’ Network – the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006. […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/interview-with-copywriter-tom-albrighton/">E13 Tom Albrighton: How I became a copywriter (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom.

He’s also the Co-Founder of Professional Copywriters’ Network – the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006.

I particularly loved his home page slider copy – which you should definitely check out.

Tune in to learn:

  • What Tom did before he became a copywriter
  • The lowest points and biggest mistakes in his career, and how he bounced back
  • His writing routine
  • What the Professional Copywriters’ Network is, and how it works
  • Tip for newbie copywriters

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

Share the meme

 Tom-Albrightone


Find Tom at:

The post E13 Tom Albrighton: How I became a copywriter (Interview) appeared first on A copywriting podcast for copywriters.

]]>
Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom. He’s also the Co-Founder of Professional Copywriters’ Network – the UK’s largest membership organisation for commercial writers. Tom Albrighton is the founder and director at ABC Copywriting based in Norwich in the United Kingdom. He’s also the Co-Founder of Professional Copywriters’ Network – the UK’s largest membership organisation for commercial writers. He’s an extremely well respected and well-known copywriter, who I discovered when I was starting my own business back in 2006. […] Kate Toon & Belinda Weaver clean 43:28
E12 Kelly Exeter: What I know about writing (Interview) http://www.hotcopypodcast.com/interview-with-copywriter-kelly-exeter-2/ Mon, 19 Oct 2015 20:00:07 +0000 http://www.hotcopypodcast.com/?p=297 http://www.hotcopypodcast.com/interview-with-copywriter-kelly-exeter-2/#comments http://www.hotcopypodcast.com/interview-with-copywriter-kelly-exeter-2/feed/ 2 <p>We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A Life Less Frantic and manager of Swish Design. She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger. Kelly is editor at […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/interview-with-copywriter-kelly-exeter-2/">E12 Kelly Exeter: What I know about writing (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A Life Less Frantic and manager of Swish Design.

She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger.

Kelly is editor at Flying Solo, Australia’s biggest online community of solopreneurs and microbusinesses and the published author of Your Best Year Ever.

Over the years she’s had up to four blogs at any given time while writing for others, including Mamamia and Kidspot.


Podcast 12: Interview with copywriter Kelly Exeter #hotcopy #copywriting
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Tune in to learn:

  • How Kelly started her writing career
  • How she built such a loyal following for her blog
  • Her top tips on blog writing
  • How she started her book (and finished it)

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

 

Share the meme

Kelly Exeter Hot Copy Podcast


Find Kelly at:

The post E12 Kelly Exeter: What I know about writing (Interview) appeared first on A copywriting podcast for copywriters.

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We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A Life Less Frantic and manager of Swish Design. She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014... We’re very excited to welcome Kelly Exeter to the Hot Copy podcast. Kelly is a highly successful and popular blogger at A Life Less Frantic and manager of Swish Design. She was a finalist in the Australian Writers’ Centre Best Blogs Competition in 2014 and has spoken at Australia’s biggest blogging conference, ProBlogger. Kelly is editor at […] Kate Toon & Belinda Weaver clean 42:28
E11 Copywriting features, benefits and… Disadvantages? (Technique) http://www.hotcopypodcast.com/podcast-11-copywriting-features-benefits-and-disadvantages/ Wed, 07 Oct 2015 20:00:35 +0000 http://www.hotcopypodcast.com/?p=319 http://www.hotcopypodcast.com/podcast-11-copywriting-features-benefits-and-disadvantages/#comments http://www.hotcopypodcast.com/podcast-11-copywriting-features-benefits-and-disadvantages/feed/ 4 <p>Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you? In this episode we get technical, talking about features and benefits with some surprising differences and techniques to […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-11-copywriting-features-benefits-and-disadvantages/">E11 Copywriting features, benefits and… Disadvantages? (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you?

In this episode we get technical, talking about features and benefits with some surprising differences and techniques to help your brainstorming.


Podcast 11: Copywriting features, benefits and… Disadvantages? #hotcopy #copywriting
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Want to know more?

Tune in to learn:

  • Belinda and Kate’s technique for going from features to advantages and finally, to the benefits that matter to customers
  • Examples of that technique in action
  • When to use features rather than benefits
  • The surprising reason why including disadvantages actually boost your copywriting

Listen to the podcast below

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If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Show notes

Share the meme

A photo posted by Kate Toon (@katetoon) on

The post E11 Copywriting features, benefits and… Disadvantages? (Technique) appeared first on A copywriting podcast for copywriters.

]]>
Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you? Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you? In this episode we get technical, talking about features and benefits with some surprising differences and techniques to […] Kate Toon & Belinda Weaver clean 20:56
E10 Are you too young (or too old) to be a copywriter? (Business) http://www.hotcopypodcast.com/podcast-10-are-you-too-young-or-too-old-to-be-a-copywriter/ Wed, 23 Sep 2015 21:15:33 +0000 http://www.hotcopypodcast.com/?p=278 http://www.hotcopypodcast.com/podcast-10-are-you-too-young-or-too-old-to-be-a-copywriter/#comments http://www.hotcopypodcast.com/podcast-10-are-you-too-young-or-too-old-to-be-a-copywriter/feed/ 4 <p>Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading into retirement. We’ll discuss the challenges […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-10-are-you-too-young-or-too-old-to-be-a-copywriter/">E10 Are you too young (or too old) to be a copywriter? (Business)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life!

In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading into retirement. We’ll discuss the challenges and positives of each age group and try to discover the perfect age to start your copywriting business.

Want to know more?

Tune in to learn:

  • Whether starting your copywriting career straight out of school is a good idea
  • How copywriters in their 20s have some real advantages
  • The problems copywriters face in their 30s and 40s
  • How mature copywriters might have it made

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Show notes

The post E10 Are you too young (or too old) to be a copywriter? (Business) appeared first on A copywriting podcast for copywriters.

]]>
Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, Is there a good age to become a copywriter? Is it better to start when you’re young and enthusiastic, or when you’re older, wiser and totally exhausted by life! In this week’s podcast we’ll talk about copywriters of all ages, from those straight out of school to those heading into retirement. We’ll discuss the challenges […] Kate Toon & Belinda Weaver clean 28:06
E9 Darren Rowse: From blogger to entrepreneur (Interview) http://www.hotcopypodcast.com/podcast-9-interview-with-copywriter-darren-rowse/ Wed, 09 Sep 2015 20:00:06 +0000 http://www.hotcopypodcast.com/?p=316 http://www.hotcopypodcast.com/podcast-9-interview-with-copywriter-darren-rowse/#respond http://www.hotcopypodcast.com/podcast-9-interview-with-copywriter-darren-rowse/feed/ 0 <p>Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert. […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-9-interview-with-copywriter-darren-rowse/">E9 Darren Rowse: From blogger to entrepreneur (Interview)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert.


Podcast 9: Interview with Blogger, Author and Speaker Darren Rowse #copywriting
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Tune in to learn:

  • How Darren finds the time and inclination to write in his ultra-busy schedule
  • Where he gets his inspiration
  • How he turns negative comments into conversation
  • How an introvert keeps his energy levels topped up after big events
  • How Darren gets through his (enormous) to do list
  • The ONE question you should ask yourself before you start writing.

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Share the meme

Darren Rowse meme

Find Darren at:

The post E9 Darren Rowse: From blogger to entrepreneur (Interview) appeared first on A copywriting podcast for copywriters.

]]>
Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed hi... Darren Rowse is a globally renowned blogger and speaker. Just as many people know him as the founder of Problogger as for his other business, Digital Photography School. He inspires bloggers every year at the Problogger training event and we grabbed him to pick his brain about writing, routines and being a totes famous introvert. […] Kate Toon & Belinda Weaver clean 26:53
E8 How to write the perfect video script (Technique) http://www.hotcopypodcast.com/how-to-write-the-perfect-video-script/ Wed, 26 Aug 2015 06:13:18 +0000 http://www.hotcopypodcast.com/?p=275 http://www.hotcopypodcast.com/how-to-write-the-perfect-video-script/#comments http://www.hotcopypodcast.com/how-to-write-the-perfect-video-script/feed/ 7 <p>If you’re a working copywriter, you’re likely to have seen a big increase in the number of customers requesting video scripts. But, if you haven’t written one before, they can be daunting. In this week’s podcast, Kate and Belinda will give you the top tips and advice you need to get started. Podcast 8: How […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/how-to-write-the-perfect-video-script/">E8 How to write the perfect video script (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> If you’re a working copywriter, you’re likely to have seen a big increase in the number of customers requesting video scripts. But, if you haven’t written one before, they can be daunting. In this week’s podcast, Kate and Belinda will give you the top tips and advice you need to get started.


Podcast 8: How to write the perfect video script #copywriting
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Want to know more?

Tune in to learn:

  • Some interesting statistics about videos and why they work so well
  • The different types of video scripts you can write
  • Kate’s top 8 tips on writing great video scripts
  • The common mistake make copywriters make when writing video scripts
  • How SEO works with video scripts

Listen to the podcast below

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Share the meme

hot copy podcast

Show notes

Video software

  • ScreenFlow: Great for screen capture videos
  • Camtasia: Another screen capture and editing tool
  • IMovie: Good for editing
  • Powtoon: A neat little tool for DIY Explain video creation
  • EasyPrompter: Free autocue software

Video xamples


Podcast 8: How to write the perfect video script #copywriting
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The post E8 How to write the perfect video script (Technique) appeared first on A copywriting podcast for copywriters.

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If you’re a working copywriter, you’re likely to have seen a big increase in the number of customers requesting video scripts. But, if you haven’t written one before, they can be daunting. In this week’s podcast, If you’re a working copywriter, you’re likely to have seen a big increase in the number of customers requesting video scripts. But, if you haven’t written one before, they can be daunting. In this week’s podcast, Kate and Belinda will give you the top tips and advice you need to get started. Podcast 8: How […] Kate Toon & Belinda Weaver clean 45:04
E7 Copywriting apps and tools: Our top ten (Technique) http://www.hotcopypodcast.com/podcast-7-our-10-favourite-copywriting-apps-and-tools/ Mon, 10 Aug 2015 21:00:55 +0000 http://www.hotcopypodcast.com/?p=247 http://www.hotcopypodcast.com/podcast-7-our-10-favourite-copywriting-apps-and-tools/#comments http://www.hotcopypodcast.com/podcast-7-our-10-favourite-copywriting-apps-and-tools/feed/ 15 <p>When you’ve been a copywriter for a while, you learn which tools and apps help you most, day to day. Some tools help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients. Our 10 favourite copywriting apps and […]</p> <p>The post <a rel="nofollow" href="http://www.hotcopypodcast.com/podcast-7-our-10-favourite-copywriting-apps-and-tools/">E7 Copywriting apps and tools: Our top ten (Technique)</a> appeared first on <a rel="nofollow" href="http://www.hotcopypodcast.com">A copywriting podcast for copywriters</a>.</p> When you’ve been a copywriter for a while, you learn which tools and apps help you most, day to day. Some tools help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients.


Our 10 favourite copywriting apps and tools
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In this episode of Hot Copy, Belinda and Kate share their ten favourite copywriting apps and tools.

Tune in to learn:

  • Our ten favourite tools and apps
  • What we love most out about them
  • How much they cost
  • Alternatives you can consider

Listen to the podcast below

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Show notes

Our top 10 favourite tools:

Other tools we mentioned:

 

 

 

The post E7 Copywriting apps and tools: Our top ten (Technique) appeared first on A copywriting podcast for copywriters.

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When you’ve been a copywriter for a while, you learn which tools and apps help you most, day to day. Some tools help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywritin... When you’ve been a copywriter for a while, you learn which tools and apps help you most, day to day. Some tools help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients. Our 10 favourite copywriting apps and […] Kate Toon & Belinda Weaver clean 26:59