A copywriting podcast for copywriters
The Hot Copy podcast is a collaboration between seasoned Australian copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs.
All focused on helping you become a better copywriter.
E108: SEO copywriting: How to package it, sell it, and do a great job
Setting realistic expectations and ensure you know all the things SEO is a topic we've often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and...
E107: Christmas tips and the secret to an explosive 2020
The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate...
E106: The Art of Direct Response Copy with Glenn Fisher
Strategies and principles to make it easier. Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast -...
E105: Ghostwriting with Cindy Childress
How to write someone else's story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been...
E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland
What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to...
E103: The Hot Copy news you NEED to know
Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding...
E102: Making money writing ebooks – Steve Slaunwhite
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these?...
E101: Nailing Instagram with Ami Williamson
The surprising platform that delivers copywriting leads How do you get copywriting clients?It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics.But there are some platforms and techniques that might...
E100: The unexpected problem with copywriting success
Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s...
E99: How to work with agencies with Kate Merryweather
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they...
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