A copywriting podcast for copywriters
The Hot Copy podcast is a collaboration between seasoned Australian copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs.
All focused on helping you become a better copywriter.
E120: Crinkly Copywriting: Hold on
oops! We're doing something special with this interview with Mary Cameron.... but we forgot to cancel the email! Hang tight though. It's coming. In the meantime, and as we're kinda talking about forgiving mistakes, check out this episode about copywriting around kids....
E119: Creating content that connects for SaaS businesses with Kat Ambrose
Turning technical content into benefit-driven, highly converting copy SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well, you know big brands like Stripe, ConvertKit, Slack - yes, they need copywriting too....
E118: The secret to authority-boosting podcast pitches with Mai-Kee Tsang
How to boost your authority by being a podcast guest Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You're a really important person who knows what they're talking about when you're...
E117: The Ultimate Guide to Magazine Pitching with Rachel Smith
How to pitch for magazine editors the right way and see your story in glossy print Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash...
E116: Why you need a personal brand (and how to create one) with Mike Kim
Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards - writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going...
E115: Human-Centred Branding with Anita Siek
Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques....
E114: Copywriting for the arts with Ali Strachan
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to...
E113: Copywriting and COVID19
A peek behind the screens of two busy business owners Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too....
E112: Demystifying Tender Writing with Estelle Fallon
Turning a submission for work into a marketing powerhouse Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other...
E111: Medical copywriting unpacked with Nerissa Bentley
Turn clinical into clear! How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS?...
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