How to pitch for magazine editors the right way and see your story in glossy print   Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash...

Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards - writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re going...

Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques....

We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to...

A peek behind the screens of two busy business owners   Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too....

The highs, the lows and the letting go’s.   The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative...