by Kate Toon | May 21, 2020 | Copywriting advice and tips
Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques....
by Kate Toon | May 7, 2020 | Copywriting advice and tips
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to...
by Kate Toon | Apr 22, 2020 | Copywriting advice and tips
A peek behind the screens of two busy business owners Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too....
by Kate Toon | Feb 20, 2020 | Copywriting advice and tips
The highs, the lows and the letting go’s. The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative...
by Kate Toon | Jan 16, 2020 | Copywriting advice and tips
Setting realistic expectations and ensure you know all the things SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it...
Want more HOT COPY?
Never miss a Hot Copy podcast and get this FREE SWIPE FILE to make writing persuasive guarantees easy!
Nearly there - we've just sent you an email to confirm your opt in.