by Kate Toon | May 2, 2019 | Copywriting interviews
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they...
by Kate Toon | Mar 21, 2019 | Copywriting advice and tips
Is swearing in copywriting something you should try? To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind...
by Kate Toon | Mar 7, 2019 | Copywriting interviews
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and...
by Kate Toon | Feb 7, 2019 | Copywriting interviews
How to use language to persuade and sell Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the...
by Kate Toon | Jan 17, 2019 | Copywriting interviews
Investing your time instead of spending your time. Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more. We’ve tried. So, how do you choose...
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