by Kate Toon | Mar 7, 2019 | Copywriting interviews
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and...
by Kate Toon | Feb 7, 2019 | Copywriting interviews
How to use language to persuade and sell Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the...
by Kate Toon | Jan 17, 2019 | Copywriting interviews
Investing your time instead of spending your time. Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more. We’ve tried. So, how do you choose...
by Kate Toon | Nov 8, 2018 | Copywriting business
Is snazzy branding the key to a successful copywriting business? We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig...
by Kate Toon | Sep 27, 2018 | Copywriting advice and tips
And how can they help transform your copywriting business? If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document...
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