by Belinda Weaver | Feb 6, 2020 | Copywriting interviews
Discover the secrets of sending effective cold pitch emails to drum up more copywriting work. Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and...
by Kate Toon | Nov 14, 2019 | Copywriting advice and tips, Copywriting interviews
Strategies and principles to make it easier. Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast...
by Belinda Weaver | Oct 24, 2019 | Copywriting advice and tips, Copywriting interviews
How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever...
by Belinda Weaver | Jul 18, 2019 | Copywriting interviews
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these?...
by Belinda Weaver | Jun 20, 2019 | Copywriting interviews
The surprising platform that delivers copywriting leads How do you get copywriting clients?It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics.But there are some platforms and techniques that might...
by Kate Toon | May 2, 2019 | Copywriting interviews
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they...
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