by Kate Toon | Jan 28, 2016 | Copywriting advice and tips, Copywriting business, Copywriting processes
This week we’re talking copywriting fees, what to charge, when to charge and how to charge. We’ll explain how we charge our clients, how we put together our estimates, how we use deposits to ensure cash flow and why we’re not big fans of charging by...
by Belinda Weaver | Oct 8, 2015 | Copywriting advice and tips, Copywriting processes
Brainstorming benefits from features is an essential copywriting technique. One you really have to master if you want to write compelling copy. But many copywriters fall short of nailing the real benefit on the table. Do you? In this episode we get technical, talking...
by Kate Toon | Aug 26, 2015 | Copywriting advice and tips, Copywriting processes
If you’re a working copywriter, you’re likely to have seen a big increase in the number of customers requesting video scripts. But, if you haven’t written one before, they can be daunting. In this week’s podcast, Kate and Belinda will give you the top tips and advice...
by Belinda Weaver | Aug 11, 2015 | Copywriting advice and tips, Copywriting business, Copywriting processes
When you’ve been a copywriter for a while, you learn which tools and apps help you most, day to day. Some tools help you be a more creative copywriter. Some apps help you manage your time. Some of them help you offer a better service to your copywriting clients. Our...
by Kate Toon | Jul 29, 2015 | Copywriting business, Copywriting clients, Copywriting processes
Attracting clients is just half of the copywriting battle. How do you turn a copywriting enquiry into a copywriting client? In this podcast, Belinda and I talk about different ways of ‘on boarding’ potential clients, how to get them to complete a brief, sign off your...
by Belinda Weaver | May 20, 2015 | Copywriting advice and tips, Copywriting processes
In the episode of the Hot Copy podcast, Belinda and Kate discuss copywriting swipe files. Belinda uses them quite a lot but Kate doesn’t use them at all. Dun dun duuuuuuun. Will drama ensue?! Podcast 3: Copywriting swipe files. Lazy or a short cut to inspiration?...
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