E49: Expert tips on writing email subject lines that get opened, fast!

How to avoid the spam or trash folder

Today we’re talking about email subject lines. You might be writing emails to your clients or writing email marketing for your clients. Either way, your email is clawing for inbox space.

These days your email is not only competing against other company emails, you’re competing against family and friends.

In this episode you’ll learn:

What Kate and Belinda wish they did better
Tips on avoiding the SPAM folder
6 super tips on getting your email opened (amongst the noise)

Hot Copy #49: Writing email subject lines: Expert tips! #copywriting #hotcopy

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Question for listeners!

We’d love to know what you wish you did a little bit better. Or a lot better. Let us know on Twitter or our Facebook page! #hotcopy

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Useful links:

17 Tips & Best Practices for Writing Catchy Email Subject Lines (Hubspot)
15 Email Statistics That Are Shaping The Future (Convince and Convert)
23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond (Hubspot)
The BEST email subject lines: 62 formulas to get your emails read (SumoMe)
How to build the perfect email: Copy (Kate Toon)
Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned (Copywrite Matters)
The Ultimate List of Email SPAM Trigger Words (Hubspot)

5 Comments

Steve May on 05/05/2017 at 1:55 am

Great episode. Thanks so much, guys. Really enjoyed listening and picked up some very clever tips.

Belinda Weaver on 09/05/2017 at 2:21 pm

Super Steve! Thanks for lending us your ear holes 🙂

Any fav tips?

Nadia Barlow on 16/05/2017 at 4:18 pm

I love how you talked about people being so sick of reading emails. It reminded me of Kate’s clever tactic with the Copywriting Conference recently when I received and email with this subject line: Nadia can you read this quickly?

Belinda Weaver on 17/05/2017 at 7:50 am

Oh she’s a clever clogs isn’t she? I’m totally stealing that combo!
- Nadia Barlow on 17/05/2017 at 12:12 pm
  
  She is! Speaking of email marketing, I’m about to dish out extra money to change my website hosting because I am so sick of the menacing emails from my current provider. It’s really shown me that if you reach out to your audience too much they will simply switch off or go away, no matter how good your copy is. I think that’s pretty telling when a current customer who has had not other problems, is willing to pay more so they can leave you. Marketers and their marketing huh!

Steve May on 05/05/2017 at 1:55 am

Great episode. Thanks so much, guys. Really enjoyed listening and picked up some very clever tips.
- Belinda Weaver on 09/05/2017 at 2:21 pm
  
  Super Steve! Thanks for lending us your ear holes 🙂
  
  Any fav tips?
Nadia Barlow on 16/05/2017 at 4:18 pm

I love how you talked about people being so sick of reading emails. It reminded me of Kate’s clever tactic with the Copywriting Conference recently when I received and email with this subject line: Nadia can you read this quickly?
- Belinda Weaver on 17/05/2017 at 7:50 am
  
  Oh she’s a clever clogs isn’t she? I’m totally stealing that combo!
  - Nadia Barlow on 17/05/2017 at 12:12 pm
    
    She is! Speaking of email marketing, I’m about to dish out extra money to change my website hosting because I am so sick of the menacing emails from my current provider. It’s really shown me that if you reach out to your audience too much they will simply switch off or go away, no matter how good your copy is. I think that’s pretty telling when a current customer who has had not other problems, is willing to pay more so they can leave you. Marketers and their marketing huh!