How to compel customers to take the next step
The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.
A great call to action taps into audience needs so effectively, they cannot help but take the next step.
We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.
Tune in to learn:
- The animals Belinda and Kate wish they owned
- 4 important considerations when you write a call to action
- The difference between writing in copy and button CTAs
- 5 tragic CTA fails that some copywriters still make
Listen to the podcast below:
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
Share the pod love!
If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!
Thanks to Allison Jane Smith for an extremely well suited review of the show.
Question for the listeners
We’d love to know what animal you wish you had as a pet. You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
Share the meme:
JUMPCHART PROMO
Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.
Useful links:
- 17 Tips & Best Practices for Writing Catchy Email Subject Lines (Hubspot)
- 15 Email Statistics That Are Shaping The Future (Convince and Convert)
- 23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond (Hubspot)
- The BEST email subject lines: 62 formulas to get your emails read (SumoMe)
- How to build the perfect email: Copy (Kate Toon)
- Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned (Copywrite Matters)
- The Ultimate List of Email SPAM Trigger Words (Hubspot)
- ESTHER the wonder pig
Want more HOT COPY?
Never miss a Hot Copy podcast and get this FREE SWIPE FILE to make writing persuasive guarantees easy!
Nearly there - we've just sent you an email to confirm your opt in.