E53: Writing calls to action (that customers cannot resist)

How to compel customers to take the next step

The humble call to action is a critical part of effective copywriting and that’s what we’re talking about today. Because a great call to action is so much more than a verb directing action.

A great call to action taps into audience needs so effectively, they cannot help but take the next step.

We’re sharing the tips we’ve relied on to write calls to action over years of copywriting.

Tune in to learn:

• The animals Belinda and Kate wish they owned
• 4 important considerations when you write a call to action
• The difference between writing in copy and button CTAs
• 5 tragic CTA fails that some copywriters still make

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Useful links:

• 17 Tips & Best Practices for Writing Catchy Email Subject Lines (Hubspot)
• 15 Email Statistics That Are Shaping The Future (Convince and Convert)
• 23 Sales Email Subject Lines That Get Prospects to Open, Read, and Respond (Hubspot)
• The BEST email subject lines: 62 formulas to get your emails read (SumoMe)
• How to build the perfect email: Copy (Kate Toon)
• Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned (Copywrite Matters)
• The Ultimate List of Email SPAM Trigger Words (Hubspot)
• ESTHER the wonder pig