How to ensure your website drives potential customers wild with copywriting desire.
Today we’re talking websites and the essential elements your website needs to ensure it’s bringing fresh juicy copywriting customers to your virtual door every single day of the week.
In fact, we’re going to give you a checklist of our 10 most important website bits and bobs – so keep your ears peeled and see if you can tick every single box.
Tune in to learn:
- What you should think about before you set up your site
- How and where to use testimonials
- The importance of a USP
- What key pages every copywriter website needs
- Belinda and Kate’s personal tips on website greatness
Listen to the podcast below:
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Thanks to Kurt Bouma for a fantastic review of the show.
Question for the listeners
We’d love to know if you were a square or a rebel at school. Or a different stereotype altogether! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
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Useful links:
- How to set up an SEO friendly website
- Speedy WordPress Checklist
- 20 impactful statistics about using testimonials in marketing
- The one question that changed the way I do business
- Hot Copy: E23 How to write powerful testimonials
- Hot Copy: Copywriting fees – What to charge?
- Hot Copy: E50 Eleanor Goold: Personal branding: how much you should you bring to your brand?
Where did the download link go? This was my morning ritual – download Hot Copy and head off for a walk while gleaning pearls of knowledge. No download, no can do. Data charges are too high, connection too unreliable. Now I’ll have to listen to someone else. I am sad…
Oh no! We changed the display as we thought it looked schmicker but we didn’t realize the download link would go AWOL!
We’ll have a look and see if we can’t get it back for you.
You can also download it from iTunes and listen there!
– Belinda
*wipes sweat from brow* Thank you!
Sorry – one more thing. 2 billion people have Android phones. Itunes links are no good for us, unless we go through a gajillion steps transferring music from our laptops. I love the podcast so I’m prepared to do that but others might not. Which would be a shame!
Android phones have apps that allow you to listen to itunes pod. The Pod is also available on Sticher.
Ahem. I have it on my phone. It kind of got forgotten *embarrassed*
Great topic thanks ladies!
Great podcast. Kate, when you were talking about your quirky question on the contact form, I had an idea for my contact form. “Are you a dog or a cat person?” I thought it would be a good way to connect as people love their pets.
Another great podcast, thanks Kate and Belinda! When I first did my website I found writing the pricing page really helped me. Having it there made it easier to stick by my pricing and quote what I’m worth (rather than talking myself down during low confidence moments). I’ve just redone my website though and will revisit with your words in mind.
Cheers, Amanda