Find a differentiator to shine a spotlight on

Are you and your business unique? Are your clients? Of course not.

We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy.

In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business – yours and your clients’.

Tune in to learn:

  • Why uniqueness is a myth
  • Our 6 tips to find a superpower that no one else talks about
  • Why pencils are better than pens. Or is it the other way around?

Listen to the podcast below:

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Uniqueness how to find a superpower in any business

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Thanks to Lizzcluk from Australia for a fantastic review of the show.


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