Find a differentiator to shine a spotlight on
Are you and your business unique? Are your clients? Of course not.
We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy.
In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business – yours and your clients’.
Tune in to learn:
- Why uniqueness is a myth
- Our 6 tips to find a superpower that no one else talks about
- Why pencils are better than pens. Or is it the other way around?
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Thanks to Lizzcluk from Australia for a fantastic review of the show.