E68: Copywriting in sickness and in health

Would your copywriting business survive sickness?

Could your business survive a cold? Probably. But what about an unexpected illness that takes you out of action for weeks?

Whether it’s a cold, a hangover or something more long-term, when we work for ourselves the ramifications to our business can be serious. Especially if we’re talking about extended periods of illness.

How do you avoid your business going offline when you do?

Tune in to learn:

Kate and Belinda’s experience with planned and unplanned business outages
Our top 3 tips for helping your business survive unexpected illness
How you can prepare yourself and your business
Our sage advice to prevent major kerfuffles taking your business offline

Hot Copy #68: Copywriting in sickness and in health #copywriting #hotcopy

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We’d love to know if your business could survive an unexpected illness. What’s your big action from this pod?

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Hot Copy #68: Copywriting in sickness and in health #copywriting #hotcopy

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6 Comments

Lisa Cropman on 08/02/2018 at 9:21 am

This couldn’t have come at a better time. I listened to this from my sickbed this morning and just emailed a client to say his draft would be delayed (without grovelling or giving him the all the gory details!) He just wrote back telling me to give my Netflix account a good workout. Bless! I know if I hadn’t tuned in today I’d have struggled through the fog to finish the draft. You were literally my copy godmothers this morning (and usually are if truth to be told:). Thanks heaps as always for the wisdom and the laughs.

Kate Toon on 08/02/2018 at 9:56 am

oh how smashing is that. Perfect timing. And the truth is 99% of clients totally get it. They get sick too!
- Kathie York on 13/02/2018 at 4:28 am
  
  Yeah, Kate, I think we forget that part. It’s not like we’re in this vacuum of I’m-the-only-person-who-gets-sick. Anyone who doesn’t understand? “Note to self. Avoid these folks!”
Belinda Weaver on 08/02/2018 at 3:10 pm

How funny is that! What a great client.

Kathie York on 13/02/2018 at 4:26 am

Great pod. Working with the fuzzy brain does no one any good, as you so graciously remind us. One of the things that aallwwaayys bothered me when I was working for someone else? The martyrs who went to work sick. My last employer had an award ceremony, at a meeting, for an employee who hadn’t missed a day’s work in five years. I looked around the room at all of us looking around the room (:->) counting those who would NOT get the award because the martyr hadn’t stayed home for a day or two to get better. Thanks for giving us permission and encouragement to do the right thing. For EVERYone!

Kate Toon on 13/02/2018 at 9:27 am

Yes that’s one of the joys of being a freelancer, we don’t have to play the martyr, and yes so many of us still do. There’s no award for working when poorly! Thanks for listening Kathie.

Lisa Cropman on 08/02/2018 at 9:21 am

This couldn’t have come at a better time. I listened to this from my sickbed this morning and just emailed a client to say his draft would be delayed (without grovelling or giving him the all the gory details!) He just wrote back telling me to give my Netflix account a good workout. Bless! I know if I hadn’t tuned in today I’d have struggled through the fog to finish the draft. You were literally my copy godmothers this morning (and usually are if truth to be told:). Thanks heaps as always for the wisdom and the laughs.
- Kate Toon on 08/02/2018 at 9:56 am
  
  oh how smashing is that. Perfect timing. And the truth is 99% of clients totally get it. They get sick too!
  - Kathie York on 13/02/2018 at 4:28 am
    
    Yeah, Kate, I think we forget that part. It’s not like we’re in this vacuum of I’m-the-only-person-who-gets-sick. Anyone who doesn’t understand? “Note to self. Avoid these folks!”
- Belinda Weaver on 08/02/2018 at 3:10 pm
  
  How funny is that! What a great client.
Kathie York on 13/02/2018 at 4:26 am

Great pod. Working with the fuzzy brain does no one any good, as you so graciously remind us. One of the things that aallwwaayys bothered me when I was working for someone else? The martyrs who went to work sick. My last employer had an award ceremony, at a meeting, for an employee who hadn’t missed a day’s work in five years. I looked around the room at all of us looking around the room (:->) counting those who would NOT get the award because the martyr hadn’t stayed home for a day or two to get better. Thanks for giving us permission and encouragement to do the right thing. For EVERYone!
- Kate Toon on 13/02/2018 at 9:27 am
  
  Yes that’s one of the joys of being a freelancer, we don’t have to play the martyr, and yes so many of us still do. There’s no award for working when poorly! Thanks for listening Kathie.