How to write Google ads that web surfers click on

Many of us are familiar with Google AdWords as part of our knowledge of SEO. But can Google AdWords shortcut your SEO efforts and get to page 1?

And are writing Google AdWords a profitable part of a copywriter’s portfolio of projects?

Today we’re talking to Google AdWords expert, Melinda Samson. She’s going to give us the lowdown on Google AdWords: the good, the bad and how to write them.

Tune in to learn:

  • The structure of the AdWords ad
  • What kind of content these ads should link to
  • Essential character limits you need to know
  • How testing ads can change everything
  • Surprising micro edits that can boost ad performance
  • Advice for copywriters looking to offer this as a service

Listen to the podcast below:

Question for the listeners!

Have you written Google AdWords for yourself or others?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

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HOTCOPY secret to writing profitable

Who is Melinda Samson?

Mel---Balcony-150Melinda, co-owner of Click-Winning Content, is a Premier Google Partner and Google AdWords & Analytics Consultant, Speaker and Trainer. She works with businesses to increase their leads and sales. Mel is committed to never using an acronym without explaining it first and also likes grand slam tennis, greyhounds and Melbourne sunsets.

Basically what she does is help businesses get maximum value from their AdWords campaigns. I live, love and breathe AdWords!

Connect with Mel

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Thanks to Frelsun for a fantastic review of the show.

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