A copywriting podcast for copywriters
The Hot Copy podcast is a collaboration between seasoned Australian copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs.
All focused on helping you become a better copywriter.
E112: Demystifying Tender Writing with Estelle Fallon
Turning a submission for work into a marketing powerhouse Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other...
E111: Medical copywriting unpacked with Nerissa Bentley
Turn clinical into clear! How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS?...
E110: Copy Collaboration: How to make it work
The highs, the lows and the letting go’s. The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative...
E109: Sending cold emails with Laura Lopuch
Discover the secrets of sending effective cold pitch emails to drum up more copywriting work. Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer... Or face rejection, over and over...
E108: SEO copywriting: How to package it, sell it, and do a great job
Setting realistic expectations and ensure you know all the things SEO is a topic we've often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and...
E107: Christmas tips and the secret to an explosive 2020
The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate...
E106: The Art of Direct Response Copy with Glenn Fisher
Strategies and principles to make it easier. Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast -...
E105: Ghostwriting with Cindy Childress
How to write someone else's story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever been...
E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland
What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to...
E103: The Hot Copy news you NEED to know
Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding...
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