A copywriting podcast for copywriters
The Hot Copy podcast is a collaboration between seasoned Australian copywriters Belinda Weaver and Kate Toon.
Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs.
All focused on helping you become a better copywriter.
E102: Making money writing ebooks – Steve Slaunwhite
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these?...
E101: Nailing Instagram with Ami Williamson
The surprising platform that delivers copywriting leads How do you get copywriting clients?It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics.But there are some platforms and techniques that might...
E100: The unexpected problem with copywriting success
Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s...
E99: How to work with agencies with Kate Merryweather
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they...
E98: Is copywriting making you a bad parent?
Can you have a thriving business without sacrificing your family life? Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than...
E97: TCC IRL NYC: Super tips from the experts
What do you wish you’d know when you started your copywriting career? We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a...
E96: Sweary Copy: Smart tactic or too try hard?
Is swearing in copywriting something you should try? To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind...
E95: From copywriting to copy king: How Rob Marsh masters the art of copywriting
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and...
E94: Different copywriting clients and how to manage them
Are you ready for a journey into the past? We're going back in time for a special flashback. In this episode, we're sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting...
E93: Psychology based copywriting tips: Cath Fowler
How to use language to persuade and sell Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the...
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