When it comes to deciding on whether to do business with someone, trust is key. So if you can help your copywriting clients build trust and credibility with their audience you’re doing a great job.
We’ve put together some top tips to help you write trustworthy copy, inspire confidence and convert readers into customers.
Tune in to learn:
- How to use specifics, stats and facts to earn trust
- The importance of clarity and error free content
- How to use guarantees
- Using testimonials, clients lists and samples
- Why fake scarcity and offers don’t work
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I love the fact that you kicked off by telling listeners that proofreading their text would help build trust with their audience – quite right! I work in the editing and proofreading field, and it’s amazing how this aspect of content preparation is often overlooked.
I didn’t realise people were still getting away with the ‘fake scarcity’ thing. Well done on calling them out.
Here’s another free readability checker that may be useful to people who like the Hemingway app: http://gunning-fog-index.com/
Thanks so much for sharing that tool. It’s a goodie!