In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those techniques is getting testimonials and it’s so important for your own business that it deserves a pod of its own. This week we get stuck into getting and using testimonials to power up your marketing.
Tune in to learn:
- Why testimonials are such a powerful tool
- Different types of testimonials and how to get them
- Best questions for awesome testimonials
- Where to use testimonials for maximum impact
- Cheats you can use to power up your testimonials
Listen to the podcast below
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Great podcast this week ladies :-).
I offer clients $10 off their first invoice in exchange for a testimonial. Writing a testimonial takes time (and thought) and I wouldn’t feel right asking for it if I didn’t offer something in exchange for their time (seeing as they just paid me for mine).
Plus it’s super easy to ask for as I just tack the comment onto the invoice! Works almost all the time.
What a great idea Rachel! Thanks for sharing it!!
Good idea Rachel, thanks for listening
LOVE listening to your podcasts on my morning walk. Golden nuggets of wisdom in every pod! (Only problem is, I’ve been cutting my walk short in order to rush home and implement your tips!)
I have a short questionnaire at the end of my project finalisation form. In it I ask clients how they felt about the project and if it’s okay to use their responses as a testimonial. Will be adding the question about what might have prevented you from using my services. That’s a goodie.
Keep up the podcasts please – I can’t get enough of them! Can honestly say you two wonderful women have made my work easier, better and more profitable.
Wow – thanks Lisa. We couldn’t ask for better feedback than that! — Belinda
ah thank you for the lovely words LC
I’ve recently struggled a bit with the timing of asking for a testimonial. I think the best approach is to try to engage in positive (and genuine!) conversations, and then say ‘can I use that?’ when the client says something nice.
I liked the machine-gun video testimonials approach. Cool idea 🙂
Yep, often I save snippets of emails and then ask at the end if I can use one of them as a testimonial. I’ve never had a no.