How to format your copy for maximum impact

Today we’re talking about formatting. Some listeners may wonder about this. Talking about formatting. Not even writing. Just formatting.

But how you present your copy to clients will have a huge influence on how well they receive it. And clever formatting can make your copywriting a lot more readable to the end audience as well.

In this episode, Kate and Belinda share their thoughts and some pro-formatting tips for more readable copywriting.

Tune to learn:

  • Why formatting is so damned important
  • Fonts, sizes and spacing: our recommendations
  • Clever formatting tricks to give your words more impact
  • Good and bad list writing
  • The biggest formatting mistakes new copywriting make

Listen to the podcast below


Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

And thanks to Christina Tolstrup for your review of the show. We appreciate it!

Share the meme:

Ep 31- MEME (1)

Links mentioned in this article:


Want more HOT COPY?

Never miss a Hot Copy podcast and get this FREE SWIPE FILE to make writing persuasive guarantees easy! 

Nearly there - we've just sent you an email to confirm your opt in.

Pin It on Pinterest

Share This