by Kate Toon | Dec 17, 2021 | Copywriting advice and tips
Wrapping up an eventful year Welcome to the special festive episode of the Hot Copy Podcast. Belinda and I have come back together to roast some chestnuts next eggnog and talk about all things copy. So if you’re ready to put up your stockings with us and...
by Kate Toon | Aug 27, 2020 | Copywriting interviews
Taking your copy to the countryside Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda, and staring out at...
by Belinda Weaver | Aug 13, 2020 | Copywriting interviews
And the joy of nailing your brand Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can oodles of...
by Kate Toon | Jul 16, 2020 | Copywriting interviews
Turning technical content into benefit-driven, highly converting copy SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well, you know big brands like Stripe, ConvertKit, Slack – yes, they need copywriting...
by Belinda Weaver | Jul 2, 2020 | Copywriting interviews
How to boost your authority by being a podcast guest Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You’re a really important person who knows what they’re talking about...
by Kate Toon | Jun 18, 2020 | Copywriting advice and tips
How to pitch for magazine editors the right way and see your story in glossy print Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To Write For Smash...
by Kate Toon | Jun 4, 2020 | Copywriting advice and tips
Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disservice? Today we’re...
by Kate Toon | May 21, 2020 | Copywriting advice and tips
Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability knowledge and techniques....
by Kate Toon | May 7, 2020 | Copywriting advice and tips
We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but pay for it too. How to...
by Kate Toon | Apr 22, 2020 | Copywriting advice and tips
A peek behind the screens of two busy business owners Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scrambled too....
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