by Belinda Weaver | Mar 26, 2020 | Copywriting interviews
Turning a submission for work into a marketing powerhouse Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very simple. Other...
by Belinda Weaver | Mar 12, 2020 | Copywriting advice and tips, Copywriting interviews
Turn clinical into clear! How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. WHO NEEDS DOCTORS?...
by Kate Toon | Feb 20, 2020 | Copywriting advice and tips
The highs, the lows and the letting go’s. The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with another creative...
by Belinda Weaver | Feb 6, 2020 | Copywriting interviews
Discover the secrets of sending effective cold pitch emails to drum up more copywriting work. Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejection, over and...
by Kate Toon | Jan 16, 2020 | Copywriting advice and tips
Setting realistic expectations and ensure you know all the things SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it...
by Belinda Weaver | Dec 19, 2019 | Copywriting business
The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays! In this episode, Kate...
by Kate Toon | Nov 14, 2019 | Copywriting advice and tips, Copywriting interviews
Strategies and principles to make it easier. Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019. And his podcast...
by Belinda Weaver | Oct 24, 2019 | Copywriting advice and tips, Copywriting interviews
How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or brochure? Have you ever...
by Kate Toon | Oct 3, 2019 | Copywriting advice and tips
What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s talked to...
by Belinda Weaver | Sep 12, 2019 | Copywriting advice and tips
Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derailed our podding...
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