by Belinda Weaver | Jul 18, 2019 | Copywriting interviews
Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these?...
by Belinda Weaver | Jun 20, 2019 | Copywriting interviews
The surprising platform that delivers copywriting leads How do you get copywriting clients?It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics.But there are some platforms and techniques that might...
by Kate Toon | Jun 6, 2019 | Copywriting advice and tips
Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being successful. Is it all it’s...
by Kate Toon | May 2, 2019 | Copywriting interviews
Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agencies all about? Are they...
by Belinda Weaver | Apr 18, 2019 | Copywriting advice and tips
Can you have a thriving business without sacrificing your family life? Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than...
by Belinda Weaver | Apr 4, 2019 | Copywriting advice and tips, Copywriting interviews
What do you wish you’d know when you started your copywriting career? We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not let facts spoil the glamour. It was TCC IRL (The Copywriter Club In Real Life) and while we had a...
by Kate Toon | Mar 21, 2019 | Copywriting advice and tips
Is swearing in copywriting something you should try? To swear (in copy) or not to swear (in copy) that is the question. As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind...
by Kate Toon | Mar 7, 2019 | Copywriting interviews
Leveraging the experience of others to boost your own career Rob Marsh has been a little name and then a big name. He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and...
by Belinda Weaver | Feb 21, 2019 | Copywriting advice and tips, Copywriting business, Copywriting clients
Are you ready for a journey into the past? We’re going back in time for a special flashback. In this episode, we’re sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on...
by Kate Toon | Feb 7, 2019 | Copywriting interviews
How to use language to persuade and sell Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the...
Want more HOT COPY?
Never miss a Hot Copy podcast and get this FREE SWIPE FILE to make writing persuasive guarantees easy!
Nearly there - we've just sent you an email to confirm your opt in.