by Belinda Weaver | Jan 31, 2019 | Copywriting interviews
How to add this profitable service to your business We’ve all read those long-form Facebook ads and wondered if they really work. Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages?...
by Kate Toon | Jan 17, 2019 | Copywriting interviews
Investing your time instead of spending your time. Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it. What do you do when you’ve run out of time? You can’t buy more. We’ve tried. So, how do you choose...
by Belinda Weaver | Jan 3, 2019 | Copywriting interviews
Building a successful business from scratch. Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it. Comparisonitis can be our undoing but it can incredibly useful to hear how and why...
by Belinda Weaver | Dec 20, 2018 | Copywriting business
How to make the most of the quiet times. It’s nearly Christmas and that statement either makes you CHEER or BOO. Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time...
by Belinda Weaver | Dec 6, 2018 | Copywriting interviews
Why conversations make more money than pitches. Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to...
by Belinda Weaver | Nov 22, 2018 | Copywriting advice and tips
And how you can be one. In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service. We shared some helpful tips but...
by Kate Toon | Nov 8, 2018 | Copywriting business
Is snazzy branding the key to a successful copywriting business? We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles. We buy the thing. Then it’s delivery and we unwrap the layers of shiny wrapping, dig...
by Belinda Weaver | Oct 25, 2018 | Copywriting interviews
How to write profitable emails for clients Email is dead! No it isn’t! Email is the most powerful marketing tool on the planet! Which is it and how can copywriters use email marketing to boost their business? In this episode, Belinda chats to email marketing...
by Belinda Weaver | Oct 11, 2018 | Copywriting advice and tips
The differences between US, UK, and AUS copywriting Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be? Quite hard actually. Today, we’re...
by Kate Toon | Sep 27, 2018 | Copywriting advice and tips
And how can they help transform your copywriting business? If you’re a copywriter, you’ve probably heard of the term Copy deck before, but you might not be 100% sure what it is. In this episode, we answer ALL your copy deck questions and explain how this one document...
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