by Kate Toon | Sep 13, 2018 | Copywriting advice and tips
Now we’re all copywriters here, right? So we should be able to write, right? But the truth is, even after years of slaving at the typewriter, we all could still learn a thing or two. If you’re feeling lost with your writing… Or your ransom notes are going...
by Belinda Weaver | Aug 30, 2018 | Copywriting advice and tips
It’s been a long time coming but we’re finally tackling the topic of proofreading. This is right up the alley of many copywriters and editors, who offer proofreading as a value-adding service to their clients. Neither of us does this … in fact, we don’t even do...
by Kate Toon | Aug 16, 2018 | Copywriting advice and tips
With Sara Berry We all know as working copywriters that while we put our love, our heart, our soul, our everything into our clients’ marketing, we sometimes neglect our own. So today we’re focusing in on exactly what you need to do as a copywriter to build your...
by Kate Toon | Aug 2, 2018 | Copywriting advice and tips, Copywriting interviews
With D.P. Knudten Today Kate talks to D.P. Knudten, a copywriter from Wisconsin, about social media and how it can be a powerful booster for copywriters. Tune in to learn: What is ROTOMA (Return on Top of Mind Awareness), and why should copywriters care? What is...
by Belinda Weaver | Jul 19, 2018 | Copywriting advice and tips, Copywriting interviews
How to write blog content that boosts your profile with software services We’ve talked a little about finding your niche as a copywriter. Medical, government, health, finance. Finding the right niche for your skills can help you earn more moolah as you become a go-to...
by Kate Toon | Jun 14, 2018 | Copywriting advice and tips, Copywriting interviews
Tactics to deal with newbie fears and oldbie exhaustion In this solo interview, Kate talks to Robert Gerrish, a well-known name in the Australian solopreneuer world. Robert, a friend and mentor to Kate for many years, was one of the guest speakers at her recent...
by Kate Toon | May 31, 2018 | Copywriting advice and tips, Copywriting processes
Getting through revisions as quickly and painlessly as possible. Our last episode focused on beating the blank page and getting your first draft ready. You’ve hit send… but now what? How do you manage the revisions process (especially when it seems to derail...
by Belinda Weaver | May 17, 2018 | Copywriting advice and tips
A step by step process to get that first draft done. Does the blank page ever mock you? That blinking cursor, flashing at your lack of ability to start this copywriting project… to write a killer headline or craft a first sentence that wows each and every reader…?...
by Belinda Weaver | May 3, 2018 | Copywriting advice and tips
Your questions. Our answers. As copywriters with our very own podcast, we’re often asked questions. Questions about copywriting. Questions about being a copywriter. Questions about managing our businesses and our family life. Questions about our dogs. So, every now...
by Kate Toon | Apr 19, 2018 | Copywriting advice and tips
All the chat, zero cheese. These days we’re all aiming to make a deeper, more real connection with our customers, and we know the way to do this is through conversational copy. Instead of stuffy, overly formal content we want to create warm, engaging, friendly...
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