And why they love conversion copy so dang much!

Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.

She also used to love dressing up as a pirate.

In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters.

Tune in to learn:

  • How playing pirates helped boost Kira’s brand
  • How Kira got started as a copywriter and her biggest challenges early on
  • Where Kira writes
  • What character traits Kira thinks makes for a quintessentially American copywriter
  • Why Americans are so obsessed with conversion copywriting
  • Kira’s go to resources for conversion copywriting
  • Why Kate loves her naked chainsaw man

Listen to the podcast below:

About Kira

Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriouslybut doesn’t take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like She’s also the co-host of The Copywriter Club podcast.

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Thanks to Chief White Rabbit for a fantastic review of the show.

Question for the listeners

We’d love to know if you’ve ever visited the States, or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!


Jump chart logoAnyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.



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