And why they love conversion copy so dang much!
Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.
She also used to love dressing up as a pirate.
In today’s episode going to be comparing the lives of Australian and American copywriters to find out if it’s all bit easier in the US of A, and why Americans are so obsessed with long, long sales letters.
Tune in to learn:
- How playing pirates helped boost Kira’s brand
- How Kira got started as a copywriter and her biggest challenges early on
- Where Kira writes
- What character traits Kira thinks makes for a quintessentially American copywriter
- Why Americans are so obsessed with conversion copywriting
- Kira’s go to resources for conversion copywriting
- Why Kate loves her naked chainsaw man
Listen to the podcast below:
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About Kira
Kira Hug is a Brooklyn-based conversion copywriter who takes your copy seriously—but doesn’t take herself too seriously. In a past life, she worked with global brands like Estee Lauder and venture-backed start-ups like ActionableBooks.com. She’s also the co-host of The Copywriter Club podcast.
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Thanks to Chief White Rabbit for a fantastic review of the show.
Question for the listeners
We’d love to know if you’ve ever visited the States, or Australia! You can let us know on Twitter (@hotcopypodcast) or our Facebook page!
JUMPCHART PROMO
Anyone who signs up for Jumpchart using THIS LINK will receive 50% off their subscription for life. The promo will run through the end of August 2017.
Useful links:
- Kira Hug’s website
- Kira on Twitter
- Kira on Facebook
- The Copywriting Club Podcast
- Sarah Ancalmo | Public Persona (the brand strategist Kira collaborated with in 2015)
- WeddingMBA (The event Kira is speaking at in October, in Vegas)
- CopyHackers
- ConversionXL Institute
- Email Players
- Copy Chief Live
Great pod today. As an American working as a copywriter in Australia, I enjoyed your comments about copywriting styles from one country to the next. I agree with you that it’s about culture. We have the opposite of the Tall Poppy Syndrome in the U.S. We’re taught to stand out to cut through all the competition. In Australia it’s about building a relationship more than a hard sell. Keep the great content flowing. Love all your episodes. Cheers Jody Carey
Great summary of the differences Jody! And thanks for listening 😀